InsideUp

InsideUp is a B2B demand generation agency based in San Diego, California, founded in 2008 or 2009. The company specializes in AI-powered lead generation, sales pipeline building, and customer acquisition for high-growth and enterprise technology companies, as well as BPOs and outsourcing firms. With around 70 employees, InsideUp generates approximately $13 million in annual revenue. The agency utilizes a technology-driven approach, blending Predictive AI, Generative AI, and workflow automation to enhance traditional marketing methods. Its core platform, InCapture, automates demand generation processes and provides real-time insights, predictive targeting, and multi-channel outreach. InsideUp focuses on demand generation, account-based marketing, and pipeline acceleration, helping clients achieve higher conversion rates and improved lead quality. The agency serves over 100 clients, creating significant pipeline value and supporting complex buyer journeys, particularly for U.S. buyers in the outsourcing sector.