Kill Squad

The MQL is Dead. Constant debates about quality vs. volume of Marketing Qualified Leads has created unnecessary complexity in the management of your sales funnel. It's time to decrease your dependency on MQLs and move to a Product Qualified Lead funnel architecture. PQLs will lower acquisition costs, speed up sales cycles, help with predictable growth, and simplify your business. Kill Squad will deliver a product-led sales model that will maximize the efficiency across your revenue teams. Keeping the Product-Led Growth flywheel moving while shifting from sales led to product led (or vice versa) can be challenging. Our consultants arm your sales teams with product qualified leads, enablement, and playbooks required to deliver a repeatable and predictable revenue engine. We will deliver a blueprint for PQL delivery across your sales, marketing, and product organizations, enable your teams for success, and monitor the output of your new winning formula. Our approach can be tailored to your GTM requirements. Shifting to self service transactions? Scaling the sales assisted motion? Trying to combine both into a customer centric journey? We can help you build a product-led culture, and operating framework to remove the bottlenecks in your current funnel.