KNELL

Peter helps companies see, refine and fulfill their potential. His clients include Closer Ltd, IDEX, Apple, Tumi, MSCHF, Mercedes Benz, Gentle Monster, Elysium Health, Raven Health, Atmos Fragrances, and Walton Capital Management. He has put together over 500 talent and brand deals globally. Peter has deep roots in the worlds of art, design, entertainment and pop culture, and he excels at bringing together brands and creators. Peter also develops and owns portfolio companies focused on art, tech and gaming. He is a partner at technology development company Livit, where he spearheaded the creation of Artnav, an online exhibition platform that powers art fairs including Frieze, Independent and Expo Chicago. He co-founded VLO Studios, an Epic Games partner agency that builds game-based properties. VLO: Chaos Tennis Club, an owned Fortnite tennis battle royale game, launched in partnership with the US Open in August of 2023. Before creating KNELL, Peter managed talent and led business development at IMG Models, where he pioneered the agency's first-to-market influencer division. He left IMG to debut entertainment marketing company ITB's US operation with Emma Grede, then returned to Endeavor owned IMG as Vice President, leading business development across its fashion division. He forged a joint venture with publicly held InterParfums; drove the sale of Toronto Fashion Week; and co-founded and built LENS, a 15+ artist representation agency.