LaunchJuice LLC

LaunchJuice is my consultancy for supplement and wellness brands that need fractional innovation leadership. I help teams create products that stick — rooted in science, driven by consumer insight, and built to succeed in market. With 20+ years of experience across supplements, wellness, food, and specialty ingredients, I bring the clarity, process, and global perspective to move products from idea to execution. What I do: Innovation Strategy – helping brands decide what to launch next Consumer Insight – translating science + psychology into products people actually want Concept & Claims – crafting ideas and language that resonate in culture (and pass regulatory filters) Portfolio Development – identifying white space and building smart growth roadmaps Go-to-Market – positioning and execution support to reduce risk and increase impact Who I work with: Supplement and wellness brands with products already in market that want to use innovation to grow — smarter, faster, and with less risk.