Maxymiser

Maxymiser was a cloud-based marketing technology company founded in 2006, specializing in A/B testing, multivariate testing, and website personalization. The company aimed to enhance user engagement, conversion rates, and revenue for web pages and mobile apps. It optimized over 20 billion customer experiences monthly before being acquired by Oracle in 2015, which integrated its technology into the Oracle Marketing Cloud. Originally a Ukrainian startup, Maxymiser established its headquarters in New York and had additional offices in the US, UK, Germany, and Ukraine. The company raised approximately $15 million in venture funding and employed around 400 people by the time of its acquisition. Maxymiser's core offerings included optimization software that allowed marketers to test and personalize customer experiences across various digital channels, significantly boosting engagement and return on investment for enterprise clients.