MessageSpecs Consulting

Nail your market message without overwhelming or "dumbing down" the tech. MessageSpecs was founded to solve three core truths about technical communications. - Technical communicators tend to go too deep too quick in their marketing and communications, leaving some audiences (even other technical ones) overwhelmed. Audiences need to be psychologically primed through carefully-crafted stories. - Too many organizations rush to market without having solid foundational messages, which can result in wasted sales cycles and lost opportunities. But stepping into branding and marketing without that clarity can also result in sunk costs. - Agencies often lack the time or in-house resources to devote to the deep-thinking work necessary to partner with clients to build and deliver authentic, unique, and scalable message frameworks. And those that can offer this work succeed in long-term retainer engagements. MessageSpecs takes the time to work intimately with clients and discover the things that are true (and the things they wish were true) about their company and offerings — delivering playbooks for branding, go-to-market, public relations, and other communications that stick and scale.