About Predictable Innovation Strategy
We help B2B software + tech leaders segment markets, and find the right target(s) before wasting money on tactics to:
→ Accelerate product-market fit
→ Launch successfully
→ Differentiate products
→ Expand growth into new markets or segments
A market strategy studio by the innovation adoption pioneer behind The Marketing Chasm model -- popularized in the book Crossing The Chasm.
Our team has helped to successfully launch 200+ B2B high-tech products in a diverse range of innovative companies, from Fortune 50, like Apple and Adobe, to scale-ups and early-stage startups.
Expertise
market segmentationcategory creationmarket strategysales strategycustomer alignmentinnovationmarket developmentgotomarket strategy
Services & Expertise
market segmentationcategory creationmarket strategysales strategycustomer alignmentinnovationmarket developmentgotomarket strategygrowth strategypositioning strategyb2btechnology adoptionproduct marketing strategybusiness consulting & servicespricing strategy
Technologies
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