Product Community

Product Community is a learning community focused on product development for professional associations. It aims to enhance engagement, grow revenue, and transform organizational culture by leveraging existing strengths into new products and experiences. The community combines principles of product design with the strengths of associations in community-building, emphasizing customer understanding and value creation. The program offers a yearlong cohort experience featuring live instruction from expert facilitators, engagement with innovators, and a modular curriculum that helps participants build market-ready products. Participants gain access to over 35 tools and resources, fostering a collaborative environment for co-creation and open dialogue. The curriculum covers six core competencies, including culture, vision, customer focus, design and build, go-to-market strategies, and performance. Product Community is designed for resourceful professional associations that seek to address market needs and strengthen their purpose through innovation and applied learning. Participants can expect to develop executable frameworks, diversify revenue, and create a culture of agility and responsiveness.