Proto

Proto is an innovation, brand, and experience consultancy based in New York City. The company focuses on helping both established businesses and startups navigate disruption by identifying growth opportunities through a unique approach that integrates various disciplines. Proto emphasizes "intersectional innovation," which combines diverse skill sets to tackle modern challenges, prioritizing adoption and scale as key metrics for success. The consultancy offers a range of services that blend thinking and design, including experience strategies that merge brand, experience, and technology. They create dynamic brands supported by playbooks and tools, enabling internal teams to implement strategies effectively. Proto also provides generative and AI-enabled solutions that enhance creativity and strategic growth. Their work is showcased through case studies that highlight the impact of combining brand, experience, and technology for rapid, actionable results.