Redscout

Redscout is a brand strategy, design, and innovation consultancy based in New York City, founded in 2000. The agency specializes in helping both established and emerging brands navigate transformation through proprietary processes like Brandspace™. With a team of approximately 40-48 employees, Redscout operates across four time zones and focuses on brand positioning, innovation strategy, and product design. The company offers a range of services, including research, audience definition, visual identity, website design, and brand-driven innovation. Redscout has developed notable products and campaigns, such as the Clean & Clear Advantage Acne Control Kit for Johnson & Johnson and the Gatorade G Series, which successfully repositioned the brand for serious athletes. Their work has led to significant growth for clients like Domino's, showcasing their expertise in various sectors, including consumer goods and food.