Refine Labs

Refine Labs is a Boston-based B2B demand generation agency founded in 2018, specializing in modern demand generation strategies for mid-market and enterprise B2B SaaS companies with over $50 million in annual recurring revenue. The company operates as a fully distributed team across the U.S. and Canada, with approximately 79-102 employees. Refine Labs focuses on enhancing qualified pipeline, revenue, and sales velocity while reducing customer acquisition costs. The agency offers a range of services, including demand strategy and research, marketing optimization, content creation, and advisory services. They emphasize performance-driven digital strategies that align with contemporary B2B buyer behavior, utilizing tools like HubSpot, Salesforce, and Slack. Refine Labs has successfully assisted over 300 companies in improving their demand generation efforts, showcasing a commitment to driving growth and transformation in the B2B SaaS sector.