SimplyDIRECT

SimplyDIRECT is a B2B lead generation and account-based marketing (ABM) company based in Sudbury, Massachusetts. Founded in the late 1990s, the company focuses on helping B2B organizations, particularly in the technology sector, connect with high-quality prospects through data-driven strategies. With a team of approximately 10-49 employees, SimplyDIRECT generates annual revenue of around $10.2 million. The company offers a range of integrated services, including demand generation surveys, custom data builds, and account-based marketing strategies. They emphasize a unique approach that combines data analytics, lead nurturing, and content creation to guide prospects through the buyer's journey. Their research division, Gatepoint Research, provides actionable sales intelligence, helping clients understand buyer needs and market trends. SimplyDIRECT has collaborated with over 500 organizations, including notable clients like IBM, Oracle, and Microsoft, delivering effective solutions that enhance sales and marketing efforts.