SOAR Performance Group

SOAR Performance Group is a consulting and training firm based in Atlanta, Georgia, that specializes in sales transformation, customer success enablement, and go-to-market strategies for B2B companies. Founded in 2010, the company focuses on helping organizations accelerate revenue growth and adapt to changing buyer behaviors. Their approach, encapsulated in the acronym SOAR (Strategy, Opportunity, Action & Results), utilizes proprietary diagnostics and insights tailored to each client's unique business context. The firm offers a range of services aimed at improving sales and customer success performance. This includes aligning sales teams with go-to-market strategies, enhancing customer retention, and providing consulting and training programs. SOAR's methodologies are designed to deliver measurable business value, such as reduced churn and increased growth rates. They have successfully worked with clients in various sectors, including medical diagnostics and SaaS edtech, to drive significant improvements in retention and growth.