StrataGuide

StrataGuide is a fractional CMO practice for B2B tech companies between $3M and $10M. We work with founders who've tried the agencies, hired the people, launched the campaigns, but they can't connect it to revenue. Pipeline depends on their network. Deals only close when they're in the room. The problem is almost never "do more marketing." It's that marketing's targeting one buyer, sales is closing another, and the founder's the only person holding it all together. What we diagnose: - Positioning that puts you in the wrong category so prospects compare you to the wrong competitors. - ICPs based on who you wish would buy instead of who actually converts so marketing feeds pipeline that ghosts at contract stage. - Buyer psychology that's never been mapped campaigns target the wrong person. - Marketing and sales pulling in different directions - nobody's optimizing for profit. What we fix: - Marketing that connects to revenue. ICP grounded in who's actually converting. - Positioning that holds across sales, product, and investors. - Demand gen tied to pipeline that converts, not just activity metrics. The kind of marketing that lets you take a vacation without the pipeline going dark. Results: $90M+ in attributed revenue. $60M+ in enterprise pipeline sourced. Companies scaled from $1M → $8M ARR in 12 months. 70% of $35M revenue targets in 6 months. We work with VC-backed, PE-backed, and founder-led companies at inflection points - expanding markets, preparing to raise, scaling past founder-led sales. How we work: Diagnostic before prescription. From day one, we're building your team's capacity to run marketing without us. Founded by Caryne Say. 18+ years building GTM for tech companies from LA to London. One of 300 Women Making an Impact in SaaS. Techstars mentor. If your marketing looks busy but revenue's stuck, it's not your campaigns. It's the connections underneath them.