The Buddy Group

The Buddy Group is a marketing, strategy, and business consultancy based in Costa Mesa, California, founded in 2005. The company specializes in Storydriven Strategy™, a unique approach that uses storytelling inspired by film, TV, and theater to enhance brand growth and audience engagement. With a team of approximately 36-45 employees, The Buddy Group generates around $24.5 million in annual revenue. Led by Co-Founder and CEO Erik Harms, The Buddy Group focuses on creating strategic narratives that build communities and foster brand loyalty. Their services include brand strategy and narrative development, digital marketing, customer experience design, and investor relations events. They also offer business consulting, strategic planning, and public relations, leveraging technologies to support their initiatives. The Buddy Group aims to help organizations achieve sustained growth by aligning stakeholders and making stories resonate with audiences.