The Long House

Strategic sanctuary where founder dreams become market realities. Long House provides proven shelter for beverage brands navigating growth challenges. Founded on the principle that every vision deserves protection and community support, we bridge Fortune 500 strategic frameworks with startup execution speed. Our Approach: Like the traditional longhouse that sheltered entire communities, we create a safe harbor for founders to develop authentic brand positioning, tactical go-to-market strategies, and sustainable growth plans. Specialties: - Brand Strategy & Positioning - Go-to-Market Playbooks - Cultural Translation & Positioning - Founder Coaching & Strategic Advisory - Investment Readiness & Network Guidance Industries: Spirits, Wine, Low-Alcohol, non-alcoholic, Premium CPG, Hospitality Focus: Early-stage to growth-stage beverage brands seeking board-level insight without full-time overhead Founded by Jennie Leuzarder, who combines years of experience across Fortune 500 companies (Diageo, Pernod Ricard, LVMH) with a hands-on venture acceleration expert track record, transforming declining categories into growth engines while maintaining authentic brand heritage. Results-driven. Relationship-focused. Founder perspective meets Fortune 500 execution.