The Ricciardi Group

The Ricciardi Group is a woman-owned B2B marketing agency based in New York City, founded in 2014 by Marisa Ricciardi. The agency specializes in creative strategy, insight-driven marketing, and full-funnel solutions, particularly for complex industries such as financial services and technology. With a team of 20-38 employees and over 100 partners, the company is recognized as one of the top female-founded creative agencies and is WBENC-certified. The Ricciardi Group focuses on bridging brand strategy with demand generation to drive commercial growth. Their services include brand strategy, digital strategy, and go-to-market content, all designed to activate brands through various channels. The agency employs a flexible model that allows for customized teams tailored to client needs, enhancing collaboration and engagement. They have partnered with notable B2B clients, including Morgan Stanley, Adobe, and Visa, and have received multiple awards for their innovative marketing solutions.