The Variable

The Variable is an independent advertising and marketing agency based in Winston-Salem, North Carolina. Founded in 2011 by Joe Parrish and Keith Vest, the agency employs around 120 people and generates annual revenue of approximately $24-25 million. The Variable combines innovation consultancy with full-service advertising to help brands navigate market challenges and achieve measurable growth. The agency's core philosophy centers on agility, bravery, and experimentation. It aims to break down silos between creative and performance marketing, positioning itself as a strategic partner for brands. The Variable offers a wide range of services, including brand strategy, creative services, media planning, and innovation consulting. It is recognized for its entrepreneurial culture and has received multiple accolades, including being named one of Fast Company’s 100 Best Workplaces for Innovators. The agency fosters a collaborative environment that encourages creativity and impactful results.