ThenWhat

ThenWhat is a business consulting and services company based in Salt Lake City, Utah. Founded in 2018, the company specializes in brand strategy, content prototyping, and experiential design. With a team of around 18 employees, ThenWhat operates as a Brand Lab focused on creating and implementing strategies that drive lasting change from concept to consumer. The company offers a wide range of services, including business consulting, brand strategy development, content prototyping, and experiential design. They enhance consumer experiences and provide physical space consulting, along with C-Suite expertise for enterprise-level strategic work. ThenWhat collaborates with over 20 globally recognized lifestyle brands, using customer journey insights to design engaging brand experiences. Their work is inspired by creativity, culture, diversity, and positive disruption, aiming to help clients achieve optimal performance.