True North Advisory

True North Advisory is a leading advisory firm focused on the B2B sector, particularly in customer experience (CX) and contact center (CC) industries. The firm provides high-impact strategic advice and senior-level access to help companies grow from early stages to successful exits. Their team consists of experienced operators and advisors who have a strong background in CX strategy, operations, sales, and go-to-market strategies. The firm offers customized advisory services, including strategic planning tailored to CX and CC challenges, facilitation of industry meetings for strategy validation, and acting as a virtual extension of management teams. True North Advisory is dedicated to guiding companies through their business lifecycle, helping them identify their strategic True North and create value at every stage. With locations in Florida, Austin, Boston, and Washington D.C., they connect clients with major technology hubs, strategic partners, and investors.