Vitality Group

Vitality Group is the world's largest behavioral engagement platform dedicated to health and wellness. Founded 30 years ago in South Africa, the company has grown into a global organization operating in 41 markets and impacting over 42 million people. Headquartered in Chicago, Illinois, Vitality Group employs 716 people and generated $96 million in revenue. The company focuses on making people healthier through incentives, data, and behavioral science. Vitality's platform includes features like Vitality AI, which provides personalized health insights, and a rewards system called Vitality Points and Vitality Bucks®, encouraging long-term healthy lifestyle changes. The platform promotes healthy behaviors such as physical activity, nutrition, preventive care, and smoking cessation. Vitality serves health insurers, employers, and health plans, helping them improve member health outcomes and reduce healthcare costs. Recognized as a leader in behavior change, Vitality logs over 100 million activities monthly and holds multiple patents in its field.