Voodoo Brands

Voodoo Brands is a brand strategy and development firm based in Seattle, Washington. Founded by David Lemley and Diana Fryc, the company focuses on helping "Better-For-You" consumer packaged goods (CPG) brands in the food, beverage, and wellness sectors. With a commitment to conscious capitalism, Voodoo Brands employs a triple bottom line approach that emphasizes people, planet, and profit. The firm has maintained its B Corporation certification since 2020, reflecting its dedication to sustainability and ethical practices. The company offers a range of services that include brand development, channel strategy, pricing, and marketing execution. Voodoo Brands specializes in creating visual identities, packaging, and digital experiences that resonate with consumers. Their approach combines data-driven insights with creative strategies to help brands grow and succeed in competitive markets. With a history of working with notable clients like KIND Healthy Snacks and Starbucks, Voodoo Brands aims to turn specialty brands into mainstream successes.