Winning by Design

Winning by Design (WbD) is a global B2B revenue consulting and training company founded in 2012, based in Mountain View, California. The company specializes in assisting SaaS and recurring revenue organizations in designing, building, and optimizing their go-to-market systems for sustainable growth. With a fully remote team of approximately 100–150 employees, WbD serves over 600 clients across more than 13 countries. WbD employs a scientific approach to sales, combining the expertise of operators from high-growth companies with data-driven methodologies. Their consulting services include diagnosing current performance, designing standardized revenue architecture, and deploying strategies into frontline execution. The company has developed proprietary frameworks like the SPICED Methodology and Bowtie Data Model to enhance customer-centric practices. Additionally, WbD offers extensive open-source content, including research and events, establishing itself as a thought leader in the field of recurring revenue growth.