7 Best Actively AI Alternatives for B2B Enrichment in 2026
By Kushal Magar · June 18, 2026 · 13 min read
Key Takeaway
Actively AI is an enterprise account-prioritization platform — it does not find or verify contact data, costs $20K–$150K+/yr, and requires a 2–6 week implementation. SyncGTM leads this list with waterfall enrichment across 50+ providers, 76+ data points per lead, and integrated outreach from $89/mo. Apollo.io is the best value pick for teams that want contact data plus outreach in one self-serve platform.
Actively AI is purpose-built for enterprise GTM teams that want AI agents to prioritize accounts and guide reps on next steps. It does that well. But three constraints push most teams toward alternatives: enterprise-only pricing ($20K–$150K+/year), no contact data, and a 2–6 week implementation requiring clean CRM data.
Most teams searching for Actively AI alternatives need something different. They need verified contact data — emails, direct dials — with enrichment depth across the 76+ firmographic and technographic signals that tell you whether a lead is worth calling. Then they need outreach built in.
We evaluated seven alternatives across data coverage, enrichment depth, outreach automation, pricing transparency, and ease of setup. Every tool below can run without a sales call and deploy in under a day.
What is Actively AI?
Actively AI deploys AI “Per-Account Agents” that analyze CRM data, past deal patterns, and engagement signals to surface which accounts to work — and what to do next. It integrates with Salesforce-heavy stacks and serves enterprise GTM teams at companies like Samsara and Ramp. Pricing is custom, starting around $20K/year for smaller teams.
According to Gartner research, B2B contact data decays at roughly 2% per month — meaning a 30,000-contact database loses ~600 valid records every 30 days. Account prioritization without up-to-date contact data only solves half the outbound problem.
For context on the enrichment approach these tools use, see our guide to best waterfall contact providers and our breakdown of B2B sales prospecting tools.
TL;DR
| Tool | Best For | Starting Price | Free Tier |
|---|---|---|---|
| SyncGTM | Waterfall enrichment + AI outreach automation | $89/mo (annual) | Yes (50 credits) |
| Apollo.io | Contact database + outreach in one platform | $49/user/mo | Yes |
| Clay | Custom enrichment workflows for technical teams | $149/mo | Yes (100 credits) |
| Cognism | GDPR-compliant European B2B prospecting | Custom (~$1,500+/mo) | No |
| Amplemarket | Intent scoring + personalized outreach at scale | ~$1,000/mo | No |
| Artisan | Fully autonomous AI SDR that runs outreach end-to-end | $899+/mo | No |
| 6sense | Enterprise ABM with deep intent and account intelligence | ~$59K/year | Limited |
Why Teams Look Beyond Actively AI
Actively AI solves a real problem: it helps enterprise reps focus on the right accounts at the right time. But four structural constraints push most B2B teams toward alternatives:
- No contact data. Actively AI tells you which accounts to prioritize but provides no verified emails, direct dials, or mobile numbers. You need a separate enrichment tool to build a contact record before outreach can happen.
- Enterprise pricing only. Custom quotes starting around $20K/year and scaling to $150K+ are out of reach for most SMB and mid-market teams. There is no self-serve plan, no free trial, and no transparent pricing page.
- Long implementation time. The platform requires clean CRM data and 2–6 weeks of configuration before the AI model can learn your deal patterns. Small teams without a RevOps function cannot self-implement.
- No outreach built in. Actively AI does not send emails or manage replies. Every action it recommends requires a handoff to a sequencer — adding another tool, another integration, another point of failure.
The tools below address all four gaps. They return contact data, offer transparent self-serve pricing, deploy in hours, and include outreach capabilities.
For a broader look at what the B2B data stack looks like in 2026, see our comparison of B2B real-time data platforms and our roundup of the best SDR tools for prospecting.
1. SyncGTM
SyncGTM — waterfall enrichment across 50+ providers with 76+ data points per lead
SyncGTM is a B2B enrichment platform best suited for outbound teams that need verified contact data at scale, offering waterfall enrichment across 50+ providers at $89/mo (annual) with a free 50-credit tier.
Where Actively AI prioritizes accounts from CRM data, SyncGTM fills the gap it leaves: verified emails, direct dials, mobile numbers, LinkedIn URLs, job titles, tech stack, funding stage, headcount growth, and 76+ additional data points per record. The waterfall engine queries 50+ providers in sequence — stopping when it returns a valid, verified result — pushing email coverage from the typical 40–60% single-source rate to 80%+ on most ICPs.
AI agents handle the full workflow layer. Enrich a list, score leads against your ICP, trigger outreach sequences when buying signals fire — job postings, funding rounds, tech installs — all without leaving the platform. A three-tool stack (account prioritization + enrichment + sequencing) collapses into one subscription.
SyncGTM does not prioritize accounts from CRM pipeline data the way Actively AI does. Teams that want AI account prioritization can pair SyncGTM with a signal-based tool — or use SyncGTM's built-in buying signals (intent, job change alerts, tech installs) to achieve similar prioritization through enrichment signals alone.
Pros
- Waterfall enrichment across 50+ providers — no daily caps
- 76+ data points per record including tech stack, funding, and intent
- AI agents automate enrichment, scoring, and outreach sequences
- Transparent credit-based pricing — pay only for valid results
- Free tier with 50 credits, no credit card required
- Deploy in under a day — no 6-week implementation
Cons
- Does not analyze existing CRM pipeline data for account scoring
- No native Salesforce opportunity stage intelligence
Best for: Teams that need verified contact data plus outreach automation — without the $20K+ enterprise contract.
Pricing: Free (50 credits) · Starter $89/mo (annual) · Pro $224/mo (annual)
2. Apollo.io
Apollo.io — 275M+ B2B contacts with built-in email sequences and a free self-serve tier
Apollo.io is a B2B sales intelligence and engagement platform best suited for SMB and mid-market teams that want contact data, company intelligence, and outreach sequences in a single self-serve platform, starting at $49/user/mo with a free tier.
Apollo combines a 275M+ contact database with built-in email sequences, call dialing, LinkedIn automation, and AI-assisted prospecting — the full outbound workflow in one tab. Unlike Actively AI, no sales call is required. You can sign up, search, and start sending within 30 minutes.
The platform also includes intent data from Bombora and technographic filters — letting you build lists based on which companies are actively researching your category right now. According to G2 reviews, Apollo has 7,000+ ratings with a 4.7/5 average — the highest volume of any tool in this category.
Pros
- 275M+ contact records — largest self-serve database in this list
- Built-in email sequences, call dialing, and LinkedIn steps
- Free tier with 10,000 email credits/month
- Intent data via Bombora partnership included
- Self-serve — no sales call or 6-week implementation
Cons
- Single-source data — no waterfall fallback if email not found
- Email accuracy can degrade on niche ICPs (50–70% on some segments)
- Daily export limits on lower-tier plans
Best for: SMB and mid-market teams that want a one-stop outbound platform without enterprise pricing.
Pricing: Free · Basic $49/user/mo · Professional $99/user/mo · Organization $149/user/mo
3. Clay
Clay — 150+ data integrations with waterfall enrichment and AI research agents
Clay is a data enrichment workflow platform best suited for technical GTM and RevOps teams that need custom enrichment pipelines, offering 150+ data integrations and waterfall enrichment from $149/mo with a free 100-credit tier.
Clay is the most flexible enrichment tool in this list. It works like a spreadsheet crossed with a data pipeline — each column can query a different provider (Hunter, Apollo, Clearbit, LinkedIn, custom APIs) with waterfall fallback logic that moves to the next source when the first one misses. AI Research Agents (Claygent) can browse the web to answer custom questions about each record.
Teams use Clay to enrich inbound forms, build ICP lists from scratch, personalize outbound at scale, and automate signal-based workflows. It integrates with every major sequencer (Outreach, Salesloft, Instantly, Apollo) and pushes enriched records to CRMs automatically.
Pros
- 150+ data provider integrations — most in any enrichment tool
- Waterfall logic with custom fallback sequences
- Claygent AI research agents for custom data points
- Free tier with 100 credits — no credit card
- Integrates with all major sequencers and CRMs
Cons
- Steep learning curve — best for technical users or RevOps teams
- Credits are consumed per provider call, not per lead — costs add up
- No built-in outreach sequencing
Best for: Technical GTM teams that want to build custom enrichment workflows across 150+ data sources.
Pricing: Free (100 credits) · Starter $149/mo · Explorer $349/mo · Pro $800/mo
4. Cognism
Cognism — Diamond-verified mobile numbers and GDPR-compliant B2B data for European and US markets
Cognism is a GDPR-compliant B2B sales intelligence platform best suited for European outbound teams and enterprise sales orgs that need verified phone data, with custom pricing typically starting around $1,500/mo and no self-serve tier.
Cognism's differentiator is Diamond-verified mobile numbers — human-verified direct dials that Cognism guarantees are accurate before they ship to you. On most B2B databases, mobile coverage runs 20–30%. Cognism targets 98%+ accuracy on the numbers it marks as Diamond-verified. For phone-first outbound teams, this changes the math on call connect rates.
The platform is built for GDPR compliance from the ground up — a critical advantage for EU-based teams where data residency and consent requirements add legal risk to US-headquartered alternatives. Integrations cover Salesforce, HubSpot, Outreach, and Salesloft.
Pros
- Diamond-verified mobile numbers — 98%+ accuracy on verified data
- GDPR-compliant by design — safe for EU outbound campaigns
- Strong European market coverage across UK, DACH, Nordics
- Deep CRM and sequencer integrations
Cons
- No self-serve — requires a demo and custom quote
- Pricing starts ~$1,500/mo — higher than Apollo or SyncGTM
- No built-in outreach sequences — requires a separate sequencer
Best for: European B2B teams and phone-first outbound orgs that need GDPR-compliant, verified mobile numbers.
Pricing: Custom — typically $1,500–$4,000+/mo
5. Amplemarket
Amplemarket — AI-powered outbound with intent scoring, contact enrichment, and automated sequences
Amplemarket is an AI-powered outbound sales platform best suited for mid-market and scale-up sales teams that need intent data, contact enrichment, and personalized outreach in one platform, starting around $1,000/mo with no free tier.
Amplemarket combines contact enrichment, intent signals, and outreach automation in a single workflow. The platform monitors job changes, company news, and buying intent signals to surface which prospects are in-market right now — then automatically adjusts messaging to match the signal. Real-time email verification keeps bounce rates under 3%.
Unlike Actively AI, Amplemarket does not require clean CRM data or a 6-week implementation. Teams can import a list, enrich it, and launch a personalized sequence in the same session. The AI personalization layer generates signal-based intro lines for each prospect automatically.
Pros
- Intent signals (job changes, news, funding) built into enrichment
- Under 3% bounce rate with real-time email verification
- AI personalization generates signal-based intro lines per prospect
- Enrichment + outreach in one platform — no sequencer required
Cons
- No free tier — paid-only from ~$1,000/mo
- No self-serve signup — demo required
- More expensive than Apollo or SyncGTM for comparable enrichment
Best for: Growth-stage sales teams that want intent-triggered, personalized outreach without managing separate enrichment and sequencing tools.
Pricing: From ~$1,000/mo — contact sales for quote
6. Artisan
Artisan — Ava AI SDR runs autonomous outbound with 300M+ contacts and multi-channel sequences
Artisan is an AI-native outbound platform best suited for teams that want a fully autonomous AI SDR handling prospecting, enrichment, and outreach end-to-end, starting at $899+/mo with no free tier.
Artisan's core product is Ava — an AI SDR that searches for ICP matches across a 300M+ B2B contact database, enriches each record with intent and firmographic signals, crafts personalized outreach, and sends multi-channel sequences autonomously. The human rep's job shifts to reviewing and approving — not building lists or writing emails.
This is the closest conceptual parallel to Actively AI in this list: both automate the SDR workflow via AI agents. The key difference is Artisan handles execution (finding contacts, sending emails) while Actively AI handles prioritization (which accounts to work, guided by CRM data).
Pros
- Fully autonomous AI SDR — no manual list building or email writing
- 300M+ contact database with intent and firmographic enrichment
- Multi-channel sequences (email + LinkedIn) handled by Ava
- Lower total cost than hiring a full-time SDR
Cons
- No free tier — demo and contract required
- Less control over individual prospect targeting vs. manual enrichment
- AI-generated messaging quality varies across ICPs
Best for: Teams that want to fully automate outbound prospecting and outreach with an AI SDR rather than a human one.
Pricing: From $899+/mo — contact sales for a demo
7. 6sense
6sense — enterprise Revenue AI with account intelligence, intent data, and ABM orchestration
6sense is an enterprise Revenue AI platform best suited for large B2B companies running account-based marketing, offering AI-powered intent data, account intelligence, and GTM orchestration starting around $59,000/year with a limited free tier.
6sense is the most direct Actively AI competitor in this list. Both target enterprise GTM teams; both prioritize accounts using AI and behavioral data. The difference is scope. Actively AI is narrow — CRM-first, per-account agent workflows. 6sense is broader — it captures dark funnel intent from anonymous research activity across the web, identifies accounts in the buying stage before they raise their hand, and orchestrates outreach across sales and marketing.
The platform ingests third-party intent data from 40+ B2B publishers and layers it over your CRM and MAP to build a full buying stage signal. According to G2, 6sense holds a 4.3/5 rating from 900+ enterprise reviews.
Pros
- Dark funnel intent — surfaces accounts researching you before contact
- AI-powered buying stage prediction across the full TAM
- ABM orchestration for marketing and sales alignment
- Third-party intent from 40+ B2B publisher network
Cons
- $59K+/year minimum — enterprise budget required
- Long implementation — requires RevOps, marketing, and sales alignment
- Overkill for teams without a dedicated ABM motion
Best for: Enterprise B2B companies with an established ABM motion that need dark funnel intent and full GTM orchestration.
Pricing: From ~$59,000/year — limited free tier available
Side-by-Side Comparison
| Tool | Best For | Starting Price | Free Tier | Standout Feature |
|---|---|---|---|---|
| SyncGTM | Waterfall enrichment + AI outreach automation | $89/mo (annual) | Yes (50 credits) | 50+ providers, 76+ data points, AI agents, CRM sync |
| Apollo.io | Contact database + outreach in one platform | $49/user/mo | Yes | 275M+ contacts, built-in sequences, free tier |
| Clay | Custom enrichment workflows for technical teams | $149/mo | Yes (100 credits) | 150+ data integrations, waterfall, AI research agents |
| Cognism | GDPR-compliant European B2B prospecting | Custom (~$1,500+/mo) | No | Diamond-verified phones, GDPR compliance, EU coverage |
| Amplemarket | Intent scoring + personalized outreach at scale | ~$1,000/mo | No | Intent signals, AI personalization, sequence automation |
| Artisan | Fully autonomous AI SDR that runs outreach end-to-end | $899+/mo | No | Ava AI SDR, 300M+ contacts, full outreach automation |
| 6sense | Enterprise ABM with deep intent and account intelligence | ~$59K/year | Limited | AI-powered intent, revenue AI, enterprise ABM platform |
How to Choose the Right Tool
Your decision depends on which Actively AI gap you are actually trying to fill:
- You need verified contact data at the lowest cost. SyncGTM starts free and scales to $89/mo. Waterfall across 50+ providers gives you 80%+ email coverage on most ICPs. Deploy in under a day.
- You want contact data plus outreach in one self-serve tool. Apollo.io. 275M+ contacts, built-in sequences, free tier, and no sales call. The most accessible full-stack alternative.
- You are a technical RevOps team that wants full enrichment control. Clay. 150+ data provider integrations, custom waterfall logic, and AI research agents for any data point you can define.
- You sell into Europe and need GDPR-compliant phone data. Cognism. Diamond-verified mobiles and EU-first compliance built into the architecture.
- You want intent-triggered outreach without manual list building. Amplemarket or Artisan. Amplemarket adds intent signals to enrichment and sequences. Artisan automates the entire SDR workflow end-to-end via AI.
- You need enterprise ABM with dark funnel intent at scale. 6sense. The most direct Actively AI replacement for large orgs with an established ABM motion and $59K+ budget.
For teams building a full outbound stack from scratch, see our guide on AI in B2B sales and our breakdown of B2B go-to-market strategy.
Final Verdict
Actively AI does something specific well: it turns CRM data into prioritized account plans via AI agents. For the enterprise orgs it targets — clean Salesforce data, large sales teams, $20K+ budgets — it earns its price.
But most B2B teams are not Actively AI's target customer. They need contact data first. They need self-serve pricing. They need something that runs in hours, not weeks.
For most teams replacing Actively AI: Start with SyncGTM for waterfall enrichment (free tier, deploys in one day) and Apollo.io for outreach (free tier, no sales call). You get 80%+ email coverage plus full outbound execution at a fraction of the Actively AI contract cost.
For teams that want full outbound automation: Artisan or Amplemarket — depending on whether you want a fully autonomous AI SDR or a human-in-the-loop intent-triggered workflow.
For enterprise ABM at scale: 6sense is the closest direct Actively AI alternative — same enterprise positioning, broader intent coverage, and established integration depth.
The common thread: every tool here ships contact data, outreach capability, or both. Actively AI does neither. That gap defines why teams leave.
Start with SyncGTM's free tier
50 free enrichment credits. No credit card. Waterfall across 50+ providers. See 76+ data points per lead on your ICP before committing to a plan. View SyncGTM pricing →