By SyncGTM Team · March 11, 2026 · 10 min read
After Testing 9 Insightly Enrichment Tools We'd Only Recommend These in 2026
Insightly is a solid CRM for project-driven teams, but its enrichment ecosystem is small. After testing nine tools, we narrowed it down to the ones that actually deliver reliable data into Insightly.
In 2026, Insightly combines CRM and project management, making it popular with teams that manage complex deal cycles. But its native enrichment is minimal — no auto-populated emails, phone numbers, or firmographic data. That leaves your sales reps doing manual research or importing stale spreadsheets.
We tested nine enrichment tools that claim to work with Insightly and found six that actually deliver consistent results. Here is what works, what does not, and how to pick the right enrichment stack for your Insightly CRM.
TL;DR
- SyncGTM ($99/mo) — Best for waterfall enrichment with Insightly sync and workflow automation
- Apollo.io ($49/mo) — Best budget option with 275M+ contacts and Insightly-compatible API
- Lusha ($49/mo) — Best for verified direct dials pushed to Insightly via Chrome extension
- Hunter.io ($49/mo) — Best for email finding and verification with Insightly integration
- Snov.io ($39/mo) — Best for email finding + drip campaigns at startup pricing
- Adapt.io ($49/mo) — Best affordable B2B contact data for SMB Insightly teams
What We Evaluated
- CRM integration depth — Insightly sync, field mapping, workflow triggers
- Data coverage — email, phone, firmographic accuracy
- Enrichment speed — real-time vs batch processing
- Pricing transparency — total cost for small and mid-size teams
- Ease of setup — time from signup to first enriched Insightly record
1. SyncGTM — All-in-one GTM automation with waterfall enrichment across 50+ providers
SyncGTM — All-in-one GTM automation with waterfall enrichment across 50+ providers
SyncGTM connects to Insightly through its API and webhook integrations, pushing enriched data to your contacts, organizations, and opportunities. The waterfall enrichment engine queries 50+ providers — filling the data gaps that Insightly cannot populate on its own.
For Insightly teams that want comprehensive enrichment without subscribing to multiple data providers, SyncGTM consolidates everything into a single automated workflow with drag-and-drop configuration.
Pros
- +Waterfall enrichment across 50+ data providers in one workflow
- +AI web scraper and research agents for custom data
- +Native CRM integrations (HubSpot, Salesforce, Pipedrive, Attio, Zoho)
- +Workflow builder with drag-and-drop automation
- +Free tier available with no feature gates
Cons
- −Newer platform -- smaller community than established players
- −Advanced workflows have a learning curve
Best for: All-in-one GTM automation with waterfall enrichment across 50+ providers
Pricing: Free tier available. Starter $99/mo. Pro $249/mo. Business $649/mo.
2. Apollo.io — Prospecting + enrichment + email outreach in one platform
Apollo.io — Prospecting + enrichment + email outreach in one platform
Apollo.io integrates with Insightly through its API and Zapier, pushing enriched contacts from its 275M+ database to your CRM. The enrichment feature auto-fills missing fields, and you can prospect and run email sequences from the same platform.
At $49/mo with a free tier, Apollo is the most cost-effective enrichment option for Insightly teams that also need outbound capabilities.
Pros
- +275M+ contact database with email sequences
- +Free tier with 10,000 credits
- +Built-in intent data and scoring
- +CRM integrations (Salesforce, HubSpot, Pipedrive)
Cons
- −Email accuracy below 80% on many segments
- −Credit limits throttle high-volume workflows
- −Data quality inconsistent for niche industries
- −Outreach features basic compared to dedicated tools
Best for: Prospecting + enrichment + email outreach in one platform
Pricing: Free (10k credits). Basic $49/mo. Professional $79/mo. Organization $119/mo.
3. Lusha — Quick contact lookups with verified direct dials
Lusha — Quick contact lookups with verified direct dials
Lusha's Chrome extension works with Insightly through Zapier, allowing you to look up prospects on LinkedIn, grab verified direct dials and emails, and push them to your Insightly contacts. It is the fastest way to get phone numbers into your Insightly CRM.
Lusha's direct dial accuracy is among the best in the market. For Insightly teams focused on outbound calling, Lusha fills a critical data gap with reliable, verified contact data.
Pros
- +Chrome extension for instant lookups
- +Strong direct dial phone numbers
- +100M+ B2B contacts
- +GDPR and CCPA compliant
Cons
- −Credit-based pricing gets expensive
- −Limited enrichment beyond contact data
- −No workflow automation
- −Smaller database than ZoomInfo or Apollo
Best for: Quick contact lookups with verified direct dials
Pricing: Free (50 credits/mo). Pro $49/mo. Premium $79/mo.
4. Hunter.io — Email finding and verification
Hunter.io — Email finding and verification
Hunter.io connects to Insightly through Zapier, pushing found and verified email addresses to your contact records. Its domain search finds all email addresses at a company, and the verifier validates them in real time.
For Insightly teams focused on email outreach, Hunter.io delivers clean, verified emails with a simple workflow. No phone numbers or firmographic data, but the email accuracy is consistently strong.
Pros
- +Domain search finds all emails at a company
- +Email verifier with real-time validation
- +Simple API for developers
- +Cold email campaigns built in
Cons
- −Email-only -- no phone numbers or firmographics
- −Smaller database than Apollo or ZoomInfo
- −Limited CRM integrations
- −Free tier is very limited (25 searches/mo)
Best for: Email finding and verification
Pricing: Free (25 searches/mo). Starter $49/mo. Growth $149/mo. Business $499/mo.
5. Snov.io — Email finding + drip campaigns for outbound teams
Snov.io — Email finding + drip campaigns for outbound teams
Snov.io connects to Insightly through Zapier and its API, combining email finding, verification, and drip campaigns in one affordable platform for Insightly teams running outbound on a budget.
At $39/mo, Snov.io is the most affordable enrichment and outreach option for Insightly users. The tradeoff is lower email accuracy compared to dedicated verifiers like Hunter.io.
Pros
- +Email finder + verifier + drip campaigns in one tool
- +Chrome extension for LinkedIn prospecting
- +Affordable pricing for startups
- +API access on all plans
Cons
- −Email accuracy lower than dedicated verifiers
- −Limited company/firmographic data
- −Drip campaign features basic
- −Phone number data not available
Best for: Email finding + drip campaigns for outbound teams
Pricing: Free (50 credits/mo). Starter $39/mo. Pro $99/mo.
6. Adapt.io — Affordable B2B contact data for SMB sales teams
Adapt.io — Affordable B2B contact data for SMB sales teams
Adapt.io provides B2B contact data that can be pushed to Insightly through its API and Zapier. With 200M+ contacts and industry filtering, it is a budget-friendly option for SMB teams using Insightly.
Adapt is straightforward: search by company, industry, or title, and export contacts to your CRM. At $49/mo, it is affordable for small teams with basic enrichment needs.
Pros
- +200M+ B2B contacts
- +Chrome extension + web app
- +Affordable pricing for small teams
- +Industry and technology filters
Cons
- −Data accuracy inconsistent for niche markets
- −Limited enrichment beyond contact data
- −Basic CRM integrations
- −UI needs modernization
Best for: Affordable B2B contact data for SMB sales teams
Pricing: Free trial. Starter $49/mo. Basic $99/mo.
Comparison Table
| Tool | Best For | Free Tier | Starting Price | Standout Feature |
|---|---|---|---|---|
| SyncGTM | All-in-one GTM automation with waterfall enrichment across 50+ providers | Yes | $99/mo | Waterfall enrichment across 50+ providers in a single workflow step |
| Apollo.io | Prospecting + enrichment + email outreach in one platform | Yes | $49/mo | 275M+ contacts with built-in email sequences and free tier |
| Lusha | Quick contact lookups with verified direct dials | Yes | $49/mo | Verified direct dials and Chrome extension for instant lookups |
| Hunter.io | Email finding and verification | Yes | $49/mo | Domain search and email verification with built-in campaigns |
| Snov.io | Email finding + drip campaigns for outbound teams | Yes | $39/mo | Email finding + drip campaigns at startup-friendly pricing |
| Adapt.io | Affordable B2B contact data for SMB sales teams | Yes (trial) | $49/mo | 200M+ contacts at SMB-friendly pricing |
How to Choose
- SyncGTM if you need all-in-one gtm automation with waterfall enrichment across 50+ providers
- Apollo.io if you need prospecting + enrichment + email outreach in one platform
- Lusha if you need quick contact lookups with verified direct dials
- Hunter.io if you need email finding and verification
- Snov.io if you need email finding + drip campaigns for outbound teams
- Adapt.io if you need affordable b2b contact data for smb sales teams
