4 Best Who Visited My Site Tools in 2026 (Ranked and Compared)
By Kushal Magar · April 23, 2026 · 13 min read
Key Takeaway
A who visited my site tool reveals the companies and people behind anonymous web traffic so B2B teams can act on warm accounts before they disappear. The four best options in 2026 are SyncGTM, RB2B, Warmly, and Leadfeeder. SyncGTM wins for most GTM teams because it combines person and company-level reveal with waterfall enrichment across 50+ data providers and signal-triggered outreach workflows, starting at $99 per month. RB2B is the strongest pure person-level tool for US B2B traffic with a genuine free tier up to 100 leads per month. Warmly suits teams that want live chat, AI meeting booking, and visitor reveal in one session with pricing from around $700 per month. Leadfeeder (now Dealfront) is a clean company-level option for mid-market sales teams that need page-level tracking and CRM sync without paying for person-level reveal. Realistic match rates are 30-65% company-level and 5-20% person-level -- any tool claiming more is padding the numbers.
4 Best Who Visited My Site Tools in 2026 (Ranked and Compared)
Roughly 97% of B2B website traffic stays anonymous. A prospect lands on your pricing page, reads a case study, maybe pokes at the demo request -- then leaves without a form fill.
A good who visited my site tool reverses that. It resolves IPs, cookies, and de-anonymization signals against a B2B identity graph so you see which companies, and sometimes which exact people, are researching you right now.
This post ranks the four tools most B2B GTM teams actually use in 2026 -- with honest match-rate expectations, real pricing, and a clear answer for who should pick which. No 11-tool listicle padded with vendors nobody runs in production.
Quick Summary
The best who visited my site tools in 2026 are SyncGTM, RB2B, Warmly, and Leadfeeder. SyncGTM is the top pick because it bundles person and company-level reveal with waterfall enrichment across 50+ providers and signal-triggered outreach -- starting at $99/mo. RB2B is the strongest free person-level option for US B2B traffic. Warmly fits teams that want visitor reveal plus live chat and meeting booking on the same page view. Leadfeeder (Dealfront) delivers clean company-level tracking with page-level analytics and CRM sync for mid-market sales orgs. Everything else in this category is either a price-on-request enterprise platform or a thin wrapper around the same identity graphs.
TL;DR: Best Who Visited My Site Tools in 2026
- SyncGTM -- Best overall. Person and company-level identification, waterfall enrichment across 50+ providers, signal-triggered outreach. $99/mo starter.
- RB2B -- Best free person-level reveal for US traffic. Name, LinkedIn, work email with Slack alerts. $129/mo paid; free up to 100 leads/mo.
- Warmly -- Best for reveal + live chat + meeting booking in one session. Waterfall ID. From ~$700/mo on the business plan.
- Leadfeeder (Dealfront) -- Best company-level tracker for mid-market sales. Page tracking, lead scoring, native CRM sync. Free tier + paid from ~$165/mo.
What Does "Who Visited My Site" Actually Mean?
A who visited my site tool answers two separate questions. The first: which companies are on my site right now? The second: which specific people are on my site right now? Different tools solve different halves of that problem.
Company-level identification resolves an anonymous visitor's IP address and cookies against a B2B graph of company records. You get the company name, employee count, industry, pages visited, and session duration. It works globally and is generally GDPR-safe because the resolution is to a business, not a person.
Person-level identification goes one step further: it reveals the actual person -- name, LinkedIn profile, work email -- behind the visit. Vendors like RB2B and Warmly build their person-level graph from consented data networks, which is why they typically restrict this feature to US traffic. See our separate guide to identifying website visitors for the full compliance breakdown.
The timing matters. By the time a prospect fills out a form, they are 60-70% through their buying process. Identifying them earlier -- while they're still comparing vendors -- is the single highest-leverage outbound signal most B2B sites ever generate.
How We Ranked These Tools
Five criteria, weighted for how much they actually change pipeline.
- Match rate and data quality. Person-level vs company-level coverage, accuracy of firmographics, freshness of contact data.
- Enrichment depth. Does reveal hand you a complete, verified contact record -- or just an IP match you still have to enrich? Pairing reveal with waterfall enrichment is where most teams find the ROI gap.
- Integration depth. Native CRM sync, Slack alerts, LinkedIn Sales Navigator, outbound sequencer handoff.
- Actionability. Can a visit trigger an automated sequence, or is it a daily email digest your reps ignore?
- Pricing accessibility. We excluded enterprise-only tools ($25k+/yr contracts) because teams of that size already run buying intent data stacks. This list is for operators who can self-serve.
1. SyncGTM -- Reveal + Waterfall Enrichment + Triggered Outreach
SyncGTM -- visitor identification plus waterfall enrichment and automated outreach in one platform
SyncGTM is a B2B GTM platform that collapses three tools into one: website visitor identification, waterfall enrichment across 50+ providers, and signal-triggered outreach workflows.
Most of the other tools on this list solve the first problem well but force you to stitch in Clearbit, Apollo, or Instantly to actually do anything with the visit. SyncGTM closes the loop: a visitor hits your pricing page, gets resolved to a company and (for US traffic) a person, gets enriched with verified email and phone, and lands in a sequence -- all in one platform.
The waterfall layer is the real unlock. Instead of relying on a single data vendor, SyncGTM queries 50+ enrichment providers in sequence until it finds a verified record. That pushes contact match rates on identified accounts from the ~30% you'd get from a single provider to 70%+ on most B2B ICPs.
Pricing starts at $99/mo with a free tier for early-stage teams. Compared to stacking RB2B ($129/mo) + Clearbit/Apollo ($200-500/mo) + Instantly ($97/mo), SyncGTM lands at roughly a third of the cost for the same motion.
Pros
- + Person and company-level reveal on the same session
- + Waterfall enrichment across 50+ providers bundled in
- + Signal-triggered outreach workflows -- no Zapier required
- + Native CRM sync (Salesforce, HubSpot, Pipedrive) and Slack alerts
- + Free tier + $99/mo starter -- cheaper than stacking RB2B + enrichment + sequencer
Cons
- - Newer platform -- smaller enterprise case-study library than Leadfeeder
- - Live chat widget not built in (use Intercom or Warmly alongside)
- - Person-level reveal still US-focused for compliance reasons
Best for: B2B GTM teams that want visitor reveal, enrichment, and outreach in a single platform without paying for three tools. Browse pre-built templates or take the product tour to see the workflow end to end.
Pricing: Free tier available. Starter at $99/mo. Pro and Business tiers scale with visit volume and enrichment credits.
2. RB2B -- Best Free Person-Level Reveal for US B2B Traffic
RB2B -- person-level reveal for US B2B visitors with real-time Slack notifications
RB2B popularized person-level visitor identification for US B2B. Drop their script, and within hours your Slack starts pinging with name, LinkedIn profile, and work email of every US visitor they can match.
Their claimed network covers 100,000+ websites and they reportedly identify 5-15% of US B2B visitors at the person level. That number is low in absolute terms but high relative to any other person-level tool, because most competitors resolve only to company.
The strongest thing about RB2B is the free tier. Up to 100 identified leads per month, no credit card, no aggressive sales motion. For early-stage teams testing whether person-level reveal actually drives pipeline, it's the easiest experiment to run. For a full tear-down of what it does and doesn't do, see our RB2B review.
The catch: RB2B is identification only. You still need an enrichment tool to fill phone numbers, a sequencer like Instantly or Smartlead for outbound, and your own CRM logic to route the leads. That stack quickly costs more than SyncGTM's bundled $99/mo.
Pros
- + Free tier up to 100 person-level leads per month
- + Name, LinkedIn, and work email in real time
- + Slack alerts and CRM push (Salesforce, HubSpot)
- + Fast to install -- one JS snippet
Cons
- - US traffic only for person-level reveal
- - No built-in enrichment, sequencer, or workflow automation
- - 5-15% match rate -- most visits remain anonymous
- - Paid plans scale fast past 100 leads/mo ($129+/mo)
Best for: US-focused B2B teams that want a cheap, fast way to start getting person-level signals into Slack, with their own downstream enrichment and outreach stack in place.
Pricing: Free up to 100 leads/mo. Paid plans start at $129/mo and scale with lead volume.
3. Warmly -- Reveal Plus Live Chat and AI Meeting Booking
Warmly -- visitor identification combined with live chat and AI meeting booking on the same session
Warmly is the most feature-packed visitor reveal tool on this list. It pairs waterfall identification (stitching Clearbit, Bombora, 6sense, and its own graph) with AI-powered live chat, automated meeting booking, and multi-channel outreach -- all triggered by a single site visit.
The differentiator is session-level action. If a target ICP lands on your pricing page, Warmly can pop an AI chat prompt, alert a rep in Slack, and -- if the visitor engages -- book a meeting on the rep's calendar without leaving the page. That's a different product category than RB2B or Leadfeeder.
Match rates are respectable: Warmly publicly claims 40-70% company-level identification and adds person-level on US traffic through its waterfall. For a detailed breakdown of what's included at each tier, see our Warmly review.
The price, though. Warmly's business plan starts around $700/mo and scales fast with visitor volume. For teams that need chat + reveal + booking in one tool, the math works. For teams that just want visitor reveal piped into outbound, SyncGTM or RB2B deliver more of the core job at a fraction of the cost.
Pros
- + Waterfall identification: Clearbit + Bombora + 6sense + proprietary
- + AI chat and meeting booking on the same session as reveal
- + Real-time Slack alerts when target ICPs land on key pages
- + Integrates with Salesforce, HubSpot, Outreach, Apollo
Cons
- - Business plan starts around $700/mo -- steep vs RB2B or SyncGTM
- - Feature sprawl means slower ramp and more to configure
- - Person-level reveal restricted to US traffic
- - Annual contracts common for full feature set
Best for: Mid-market B2B teams that want visitor reveal + live chat + AI meeting booking bundled together, and have the budget to pay for the whole stack.
Pricing: Free tier exists but is limited. Business plan typically starts around $700/mo and scales with monthly visitors and seats.
4. Leadfeeder (Dealfront) -- Clean Company-Level Tracking for Sales Teams
Leadfeeder (now Dealfront) -- company-level visitor tracking with page analytics and CRM sync
Leadfeeder (now part of Dealfront after the 2022 merger with Echobot) is the veteran in this category. It focuses squarely on company-level identification for B2B sales teams and does it cleanly, with page-level tracking, lead scoring, and native CRM sync.
The workflow is straightforward: every known company visit gets a profile with firmographics, pages viewed, referral source, and session depth. Sales teams can filter by ICP, assign leads to reps, score based on page behavior, and push directly to Salesforce, HubSpot, or Pipedrive. No person-level reveal -- and for EU-heavy B2B sellers, that's actually a feature, not a gap.
Data accuracy is one of Leadfeeder's strongest selling points. Their IP database has been refined for over a decade and is cited as consistently accurate by G2 reviewers. See our Leadfeeder review for match-rate benchmarks and feature details.
The trade-off is that Leadfeeder stops at identification. No person-level reveal, no live chat, no bundled enrichment or outbound sequencer. Teams that want the full motion end up pairing it with Clearbit, Apollo, and a sequencer -- the same stacking problem RB2B has.
Pros
- + Decade-plus of IP database refinement -- strong data accuracy
- + Page-level tracking, lead scoring, custom filters
- + Native CRM sync (Salesforce, HubSpot, Pipedrive) + LinkedIn Sales Navigator
- + GDPR-safe company-level model works well for EU sellers
- + Free tier available (3-day data retention)
Cons
- - No person-level identification -- company only
- - No bundled enrichment or outbound sequencer
- - Paid plan starts around $165/mo and scales with unique companies
- - Post-Dealfront merger, UI and pricing feel re-shuffled
Best for: Mid-market B2B sales teams that need clean company-level tracking, trust in the IP database, and care about GDPR compliance -- and already have their own enrichment and sequencing stack.
Pricing: Free tier with 3-day retention. Paid plans start around $165/mo and scale with unique companies identified per month.
Side-by-Side Comparison: Who Visited My Site Tools in 2026
| Tool | Best For | Free Tier | Starting Price | Standout Feature |
|---|---|---|---|---|
| SyncGTM | Identification + enrichment + signal-triggered outreach in one platform | Yes | $99/mo | Person and company-level reveal paired with waterfall enrichment across 50+ providers and automated workflows |
| RB2B | Person-level identification for US B2B traffic | Yes (up to 100 leads/mo) | $129/mo | Reveals the name, LinkedIn and work email of US visitors with real-time Slack alerts |
| Warmly | Visitor reveal with live chat and meeting booking bolted on | Yes (limited) | $700/mo | Waterfall identification, AI chat, and auto-booked meetings on the same visitor session |
| Leadfeeder (Dealfront) | Company-level tracking for mid-market B2B sales teams | Yes (3-day retention) | ~$165/mo | Clean company reveal with page-level tracking, lead scoring, and CRM sync to Salesforce, HubSpot, Pipedrive |
How to Choose the Right Who Visited My Site Tool
- If you want reveal + enrichment + outreach in one platform -- go with SyncGTM. Person and company-level identification, 50+ enrichment providers, signal-triggered sequences. $99/mo.
- If you want free person-level reveal for US traffic -- go with RB2B. Fast to install, Slack-native, great for early testing. Bring your own enrichment and sequencer.
- If you need reveal + live chat + meeting booking on the same session -- go with Warmly. Budget accordingly -- plans start around $700/mo.
- If you want clean company-level tracking for a sales team -- go with Leadfeeder (Dealfront). Strong IP accuracy, GDPR-safe, native CRM sync. Pair it with an enrichment stack to act on the signal.
Final Verdict
The best who visited my site tool is whichever one your team can actually act on within 24 hours of a visit. Reveal without enrichment and a sequence is just a Slack alert your reps eventually mute.
For most B2B GTM teams, the highest-leverage starting point is SyncGTM. You get person and company-level identification, waterfall enrichment across 50+ providers, and automated outreach workflows -- in one platform, starting at $99/mo. Pair it with a buying intent layer if you want topic-level signals on top of first-party reveal.
If you just want to test person-level reveal for US traffic without committing, install RB2B on the free tier. If your team lives on live chat and meeting booking, Warmly is a reasonable all-in-one. If you're EU-focused and only need clean company-level data, Leadfeeder still holds up.
Stop letting warm accounts leave your site anonymous. SyncGTM reveals who visited, enriches them across 50+ providers, and drops them into outbound automatically. Start free -- no credit card required. Or book a demo to see the full visit-to-pipeline loop live.
This post was last reviewed in April 2026. Pricing and feature data verified against vendor websites and G2 listings.