9 Must-Attend GTM Events in the UK in 2026

TL;DR

• Best for pure GTM strategy: GTM Festival London (June 18, Convene Sancroft) — co-located summits on GTM, RevOps, product marketing, and sales enablement
• Best for senior revenue leaders: Forrester B2B Summit EMEA (September 28–30, InterContinental London The O2) — 850+ attendees, analyst-led sessions, GTM Singularity theme
• Best for RevOps practitioners: RevOpsAF Europe (June 10–11, London) — whiteboard sessions, peer problem-solving, no vendor keynotes
• Best for GTM alignment teams: Go-to-Market Summit London (June 24–25) — frameworks for cross-functional GTM execution
• Best for CROs and VP Revenue: Chief Revenue Officer Summit London (August 20) — invite-only, senior revenue leaders only
• Best for B2B marketing leaders: B2B Ignite (London, July 1) — 70+ speakers, exclusively B2B content
• Best for SaaS founders: SaaStr Europa London (December 1–2) — founder-dense, AI-forward GTM content
• Best early-year event: Go to Market Uncovered Live (February 25, London) — focused GTM strategy for tech leaders
• Best free event for sales GTM: Sales Innovation Expo (November 18–19, ExCeL London) — 5,000+ attendees, free registration

Overview

The UK hosts more dedicated go-to-market conferences than any other country in Europe. In 2026, the calendar runs from February through December — with London anchoring almost every major event.

This guide covers 9 UK GTM events specifically built for go-to-market leaders: GTM strategy, revenue operations, B2B market entry, sales enablement, and cross-functional GTM alignment. It skips general marketing expos and developer conferences. The focus is on where UK-based GTM practitioners get frameworks, peer connections, and pipeline.

According to Forrester Research, the GTM Singularity is collapsing traditional go-to-market approaches — AI is forcing companies to rethink how sales, marketing, and product coordinate. The events below are where UK GTM leaders are working through that shift with peers who face the same challenges.

For GTM events across Europe beyond the UK, see our companion guide on must-attend GTM events in Europe in 2026.

1. GTM Festival London — June 18, 2026

GTM Festival London is the most GTM-specific one-day conference in the UK. Organized by the GTM Alliance, it runs at Convene Sancroft, St. Paul's in central London with 600+ attendees from 450+ companies — 80% in senior management roles.

The festival co-locates five parallel summits: Go-to-Market, Product Marketing, Revenue Operations, Sales Enablement, and Customer Success. A single pass grants access to all five. That cross-functional breadth is the event's defining advantage — GTM leaders can attend a pricing strategy session, then walk across the hall to a RevOps attribution workshop, then join a sales enablement playbook debate in the afternoon.

Key agenda tracks

• GTM strategy: Unified motions, product launches, pipeline growth, and revenue efficiency
• Pricing and positioning: Competitive positioning, pricing strategy, and message-market fit
• AI in GTM: How GTM teams are using AI for targeting, sequencing, and launch execution
• Revenue metrics: KPIs that actually predict growth vs. vanity metrics that mislead

Who should attend

• GTM directors and VPs working on cross-functional alignment between marketing, sales, and product
• Product marketers responsible for launch execution and competitive messaging
• RevOps leaders building or refining pipeline attribution and forecasting models
• Revenue teams revising their B2B go-to-market strategy ahead of H2

Honest take

GTM Festival London is the highest-density GTM event on the UK calendar. The co-location model means one registration covers five functions — exceptional value for cross-functional teams. The 80% senior management attendance means peer conversations are substantive, not sales-pitched.

Speakers in 2026 include executives from FIS, SAP, Visa, Amazon, Cisco, Thomson Reuters, Google, and Deliveroo. Worth attending if GTM alignment, launch execution, or pipeline efficiency is a current priority.

Location: Convene Sancroft, St. Paul's, London EC4M 5XR
Date: June 18, 2026
Attendance: 600+ from 450+ companies
Registration: Paid — group rates available

2. Go-to-Market Summit London — June 24–25, 2026

Go-to-Market Summit London is a two-day practitioner event from the Go-to-Market Alliance running at the end of June. Where the GTM Festival (June 18) is a single-day co-located format, the Go-to-Market Summit is a dedicated two-day event focused purely on GTM strategy and execution.

Sessions cover product launches, market expansion, revenue motions, and GTM team alignment. The format is framework-heavy — attendees exchange real strategies with other GTM leaders, not vendor pitches. The event draws heads of GTM, VPs of Sales, and CMOs at B2B tech companies scaling in the UK and Europe.

Key focus areas

• ICP definition and channel sequencing for UK and European markets
• Cross-functional GTM alignment — shared accountability between marketing, sales, and product
• Revenue efficiency — scaling GTM output without proportionally scaling headcount
• Market expansion — entering new verticals or geographies from a UK base

Who should attend

• Heads of GTM, CMOs, and VPs of Sales at B2B tech companies
• Founders building their first dedicated GTM function
• Revenue leaders who need two days of peer-level GTM strategy discussion, not general marketing content

Honest take

The Go-to-Market Summit is the more intensive of the two June GTM events. Two days of GTM-only content means deeper dives than a single festival day allows. The format suits GTM leaders who want to emerge with a revised playbook, not just a list of best practices. Members get exclusive early registration — worth joining the alliance if you plan to attend multiple events.

Location: London, UK
Dates: June 24–25, 2026
Registration: Paid — member pricing available

3. Forrester B2B Summit EMEA — September 28–30, 2026

Forrester B2B Summit EMEA is the premier EMEA event for B2B marketing, revenue, and product leaders. Held at the InterContinental London — The O2, it draws 850+ senior leaders for three days of analyst-led sessions, workshops, and roundtables.

The 2026 theme is GTM Singularity — transforming go-to-market for an AI-first world. Forrester's research position is that AI is collapsing the boundaries between sales, marketing, and product in ways that require a fundamentally different GTM model. Sessions translate that research into actionable frameworks for EMEA revenue teams.

Key session areas

• GTM Singularity — how AI is reshaping the structure and execution of go-to-market teams
• Demand strategy — building pipeline through AI-assisted targeting and personalization
• ABM at scale — account selection, multi-stakeholder engagement, and revenue attribution
• Revenue and product alignment — bridging the gap between product roadmap and GTM motion
• Martech investment — where to cut, where to consolidate, and where to double down in 2026

Who should attend

• CMOs and VP Marketing responsible for EMEA demand strategy
• CROs and VP Revenue working on AI-driven GTM transformation
• B2B product leaders who need to align roadmap decisions with GTM motions
• Revenue operations leaders rebuilding attribution and forecasting for an AI-first stack

Honest take

Forrester B2B Summit EMEA is the most research-backed GTM event on the UK calendar. Sessions are built on Forrester analyst data — not conference-circuit opinions. The GTM Singularity theme is directly relevant to every senior revenue leader rebuilding their motion around AI. At 850+ attendees, it is large enough for meaningful networking but focused enough that content stays senior. The O2 venue is purpose-built for large events with good logistics.

Location: InterContinental London — The O2, London SE10 0TW
Dates: September 28–30, 2026
Attendance: 850+
Registration: Paid — analyst firm pricing

4. RevOpsAF Europe — June 10–11, 2026

RevOpsAF Europe is the most practitioner-dense RevOps event in the UK. Organized by RevOpsCoop, it runs June 10–11 in London with a format designed to be anti-keynote: small groups whiteboarding real pipeline problems, not passively watching slide decks.

The 2026 theme is "Ops as an Asset" — making the case that RevOps is a strategic partner to product and finance, not a support function. Sessions cover automated forecasting, funnel leak diagnostics, GTM tooling rationalization, and cross-functional alignment frameworks. You bring a real problem and leave with a working solution.

Key session formats

• Whiteboard sessions: Small group problem-solving on pipeline attribution and forecast accuracy
• Tool audits: Hands-on stack rationalization workshops for mid-market GTM teams
• Funnel diagnostics: Live analysis of where pipeline leaks and how to plug them
• Cross-functional alignment: Frameworks for getting sales, marketing, and CS onto the same numbers

Who should attend

• RevOps practitioners and Sales Ops directors who want peer problem-solving, not inspiration
• Marketing Ops leads responsible for attribution and pipeline reporting
• GTM operators who need to fix forecasting accuracy before they can scale

Honest take

RevOpsAF Europe is narrow in scope but uniquely high in practitioner density. No other UK event puts RevOps practitioners in a room together to solve real funnel problems with peers. The whiteboard format means you leave with a solved problem, not a stack of slides to read later. Skip it if you are looking for broad GTM strategy content — it skews toward ops execution, not vision.

For context on the RevOps events across Europe, see our companion guide on must-attend RevOps events in Europe in 2026.

Location: London, UK
Dates: June 10–11, 2026
Registration: Paid

5. B2B Ignite — London | July 1, 2026

B2B Ignite is the UK's most focused B2B marketing conference. Run by B2B Marketing, it takes place at Convene Sancroft, St Paul's in central London with 70+ speakers and 25+ sessions across four tracks — every one of them built exclusively for B2B marketing leaders.

The GTM relevance is in the demand, ABM, and technology tracks. Sessions cover pipeline generation strategy, account-based targeting, AI adoption in marketing workflows, and marketing-to-sales handoff frameworks. The Ignite Exchange adds hands-on workshops and peer collaboration sessions alongside the main agenda.

Key tracks relevant to GTM leaders

• Demand: Pipeline generation, lead engagement, and revenue marketing that ties to GTM targets
• ABM: Account selection, multi-stakeholder engagement, and GTM campaign measurement
• Tech: Martech stack evaluation, AI adoption, and marketing automation for GTM teams
• Leadership: Senior-format tables for CMOs and VPs — capped at 10 per table for peer-level discussion

Who should attend

• B2B marketing leaders responsible for demand and pipeline generation in UK GTM teams
• ABM practitioners looking for UK-specific case studies and measurement frameworks
• CMOs and VPs who want senior peer access through the Leaders' Tables format
• Revenue marketing leads working on B2B go-to-market strategy alignment with sales

Honest take

B2B Ignite is the best UK event for marketing-led GTM content. It is not a broad GTM conference — it is specifically for B2B marketing leaders who own demand and pipeline. The Leaders' Tables format at 10 people each is the most valuable senior networking format on the UK calendar. Worth attending if marketing strategy and ABM execution are your primary focus areas.

Location: Convene Sancroft, St Paul's, London EC4M 5XR
Date: July 1, 2026
Attendance: ~1,500
Registration: Paid — early bird pricing available

6. Chief Revenue Officer Summit London — August 20, 2026

The Chief Revenue Officer Summit London is the European edition of the invite-only CRO Summit series. Held on August 20, it gathers the most senior revenue leaders in the UK for a single day of peer-level discussion, case studies, and strategic frameworks — no vendor pitches, no keynote theatre.

The format is designed for CROs who lead full-funnel revenue responsibility: marketing, sales, and customer success under one P&L. Discussions cover GTM team design, revenue org structure, quota-setting frameworks, pipeline health metrics, and how to build predictable ARR growth in uncertain market conditions.

Key discussion areas

• GTM team design for AI-first revenue orgs — headcount vs. automation tradeoffs
• Pipeline health metrics — leading indicators that actually predict quarterly outcomes
• Revenue org structure — how CROs are organizing marketing, sales, and CS under one motion
• ARR predictability — building forecast confidence when deal cycles are lengthening

Who should attend

• Chief Revenue Officers at B2B tech and SaaS companies scaling in UK and European markets
• VPs of Revenue and Chief Commercial Officers who want senior-level peer access outside their board
• Revenue leaders rethinking their GTM org structure for 2026 and beyond

Honest take

The invite-only format means the room is genuinely senior. No junior attendees networking up. No sponsors pitching products between sessions. For CROs who find most conferences too broad or too junior, this is the UK's most relevant in-person event. Access requires an invite — worthwhile to request through the organizer's website or via a mutual connection.

Location: London, UK
Date: August 20, 2026
Format: Invite-only
Registration: Request via organizer

7. Go to Market Uncovered Live — February 25, 2026

Go to Market Uncovered Live is a focused early-year GTM event for tech leaders in London. Running on February 25, it is deliberately positioned before the main conference season — making it the best event for GTM teams who want to align on strategy before Q2 pipeline pressure builds.

The event is specifically designed for B2B GTM leaders at technology companies. Sessions cover go-to-market strategy for tech products, market entry frameworks, and GTM motion selection for SaaS and enterprise software teams. Ticket availability is typically limited — early registration is essential.

Why attend in February

• Align GTM strategy at the start of the year before execution is locked in for Q2 and Q3
• Less crowded calendar — attendees and speakers are more accessible than at June or November events
• Practical content focus — tech GTM leaders sharing what is actually working in Q1 2026

Who should attend

• GTM leaders at B2B technology companies who want to set the strategic direction before the year accelerates
• Founders and early GTM hires looking for UK-specific frameworks before committing to an annual motion
• Revenue leaders who want a smaller, more accessible event before the main conference season

Honest take

Go to Market Uncovered Live is a boutique event — limited tickets, focused content, and a tech leader audience that makes peer conversation more relevant than at a 5,000-person expo. The February timing is its biggest differentiator. Most GTM teams spend January in SKO and Q1 in execution mode — this event creates a forcing function to surface and refine strategy before it is too late to change direction.

Location: London, UK
Date: February 25, 2026
Format: Limited tickets
Registration: Early registration recommended

8. SaaStr Europa London — December 1–2, 2026

SaaStr Europa London is Europe's most founder-dense SaaS event. Running December 1–2 in London, it brings the SaaStr community — known for its honest, numbers-forward content — to the UK market with a focus on AI-powered GTM for B2B SaaS founders and leaders.

The SaaStr format is founder-led and community-first. Sessions cover revenue benchmarks, churn rates, CAC payback periods, and AI adoption in GTM motions with the specificity that rarely appears at corporate-sponsored events. The 2026 agenda focuses on how founders are using AI to build leaner GTM teams, compress sales cycles, and personalize outbound at scale.

Key content areas

• AI-powered GTM — how SaaS founders are rebuilding outbound and demand motions around AI
• Revenue benchmarks — honest data on ARR growth rates, churn, and CAC payback by stage
• GTM team design for SaaS — when to hire, what to automate, and how to sequence GTM investment
• Mentoring program — structured mentoring for early-stage founders by experienced SaaS operators

Who should attend

• SaaS founders and early GTM leads who want peer-level content over polished keynote theatre
• Heads of Growth and VP Revenue at B2B SaaS companies scaling from £1M to £10M ARR
• GTM operators who want to understand how the best European founders are thinking about AI in 2026

Honest take

SaaStr Europa London is the best December event on the UK GTM calendar. The founder-led format means speakers actually share what worked, what failed, and what the numbers looked like — not what sounds good on a slide. The AI GTM focus is directly relevant to teams rebuilding their motion around tools like Clay, Apollo, and SyncGTM. A strong end-of-year event for founders who want to return to their team in January with a revised playbook.

For the broader B2B context on B2B sales automation and AI-driven outbound, SaaStr sessions are consistently among the most referenced source material.

Location: London, UK
Dates: December 1–2, 2026
Registration: Paid tickets

9. Sales Innovation Expo — London | November 18–19, 2026

Sales Innovation Expo is Europe's largest event dedicated exclusively to sales professionals. Running co-located with B2B Marketing Live at ExCeL London, it features 120+ speakers, 100+ exhibitors, and 5,000+ attendees — all free to register.

For GTM leaders, the value is in the sales-side GTM content: modern outbound strategy, AI-assisted prospecting, signal-based targeting, and sales technology evaluation. The exhibition floor is the best single venue in the UK to evaluate and compare sales GTM tools in one afternoon.

Key GTM content areas

• AI-assisted prospecting and outreach personalization at scale
• Signal-based targeting — intent data, technographic signals, and timing triggers for GTM
• Sales enablement — playbooks, onboarding, and coaching frameworks tied to GTM outcomes
• Sales technology — CRM optimization, intent data, and pipeline analytics for GTM teams

Who should attend

• Sales leaders and SDR managers who own the outbound GTM motion
• RevOps teams evaluating sales technology and workflow tooling for GTM execution
• GTM leaders who want to benchmark their outbound approach against 5,000 peers in one room

Honest take

Free registration with 5,000 sales professionals and 120 speakers is an exceptional cost-to-signal ratio. It is not a strategy event — it is an execution and technology event. If your GTM challenge is strategic, the GTM Festival or Forrester Summit will serve better. If your GTM challenge is outbound execution, tool selection, or SDR enablement, Sales Innovation Expo at ExCeL is the most efficient event on the calendar.

Location: ExCeL London, Royal Victoria Dock, London E16 1XL
Dates: November 18–19, 2026
Attendance: 5,000+
Registration: Free

Quick Comparison: All 9 UK GTM Events in 2026

How to Choose the Right GTM Event

Most UK GTM leaders have budget for 2–3 events per year. Picking the wrong ones means expensive travel, selling time lost, and registration fees for content that does not move your team forward.

Match event to your primary goal

• GTM strategy and alignment: GTM Festival London (June 18) or Go-to-Market Summit London (June 24–25) — both purpose-built for GTM teams
• AI-driven GTM transformation: Forrester B2B Summit EMEA (September 28–30) — research-backed sessions on the GTM Singularity
• RevOps and pipeline execution: RevOpsAF Europe (June 10–11) — hands-on problem-solving, not keynote content
• Senior peer access for revenue leaders: CRO Summit London (August 20, invite-only) or Forrester B2B Summit EMEA
• Marketing-led GTM and ABM: B2B Ignite (July 1) — the UK's best event for B2B marketing leaders
• SaaS founder GTM and AI: SaaStr Europa London (December 1–2) — founder-led, honest revenue benchmarks
• Sales execution and GTM tooling: Sales Innovation Expo (November 18–19) — free, 5,000+ practitioners, live vendor demos

Calendar planning for UK GTM events

June is the most efficient month on the UK GTM calendar. Four major events run within three weeks: RevOpsAF Europe (10–11 June), GTM Festival London (18 June), and Go-to-Market Summit London (24–25 June). Teams who can attend two of these get exceptional coverage of GTM strategy, RevOps, and product marketing in a single travel sprint.

September at The O2 and November at ExCeL are the two major anchor events for H2 — Forrester B2B Summit EMEA for senior strategy, and Sales Innovation Expo for GTM execution and tooling.

Teams also building GTM capability alongside event strategy should see our post on the best GTM agencies in the UK — useful context for identifying partners before or after these events.

Maximizing Your Event ROI

Attending GTM events without a systematic follow-up process converts expensive face time into forgotten conversations. The gap between attending and generating pipeline is almost entirely an execution problem — not a meeting-quality problem.

Before the event

• Define a specific pipeline goal — how many qualified new contacts is a success for this event
• Identify 20–30 specific people you want to meet: speakers, visible attendees on LinkedIn, representatives from target accounts
• Send LinkedIn connection requests with a short, specific note 2–3 weeks before — reference the event explicitly
• Book 1:1 meetings in advance through the event app where available — most top conferences see 60–70% of valuable conversations pre-scheduled

At the event

• Take notes on every meaningful conversation — context, company, what they said they needed
• Connect on LinkedIn the same day, while the conversation is fresh
• Prioritize depth over breadth — three real conversations beat thirty badge scans
• Attend the sessions most relevant to your current GTM challenge, not the most popular keynote

After the event

• Follow up within 24 hours with a message referencing a specific moment from your conversation
• Enrich new contacts immediately — verified email, direct phone, LinkedIn URL, and company firmographics. SyncGTM runs waterfall enrichment across 15+ data providers so your outreach lands before competitors follow up first.
• Log contacts by event source in your CRM to measure actual pipeline attributed per event
• Send a follow-up sequence within 3–5 days. See our guide on personalised sales email templates for post-event outreach that gets replies

Conclusion

The UK's 2026 GTM event calendar is the most comprehensive in Europe. From Go to Market Uncovered Live in February through SaaStr Europa London in December, there are high-quality GTM events at every quarter of the year.

The best events for your team depend on where you are in your GTM journey: strategy design (GTM Festival, Go-to-Market Summit), AI-driven transformation (Forrester B2B Summit EMEA), RevOps execution (RevOpsAF Europe), or SaaS growth benchmarking (SaaStr Europa). Most UK GTM teams will get the most value from attending one summer event in June and one H2 event in September or November.

Book early. The best events sell out or fill limited formats months in advance. And enrich your attendee list before you walk in the door — knowing who you want to meet before the event is the single highest-leverage pre-event investment you can make.

For teams building GTM pipeline alongside event strategy, see our guide on B2B go-to-market strategy for the full motion from ICP definition to outbound execution.