7 Must-Attend RevOps Events in EMEA in 2026

TL;DR

• Best for RevOps practitioners: RevOpsAF Conference Europe (London, June 10–11) — four ops tracks, whiteboarding sessions, limited seats
• Best for forecasting and pipeline governance: Revenue Operations Festival (London, June 18) — 500+ attendees, speakers from AWS, LinkedIn, and Siemens
• Best for executive strategy: Forrester B2B Forum EMEA (London, September 28–29) — analyst access, EMEA-specific GTM research
• Best for year-end planning: Revenue Operations Summit (London, December 2–3) — 25+ speakers, 80% senior management
• Best for B2B marketing and revenue alignment: B2B Ignite (London, July 1) — revenue gap analysis, demand and brand alignment
• Best for Benelux and DACH teams: MarTech Summit Amsterdam (Amsterdam, June 25) — revenue attribution, marketing tech stack alignment
• Best for enablement-RevOps alignment: Sales Enablement Summit EMEA (Amsterdam, Paris, London) — AI in enablement, ROI measurement across EMEA cities

Overview

RevOps in EMEA operates across a wide range of markets — from SaaS-dense London and Amsterdam to enterprise-heavy DACH and emerging B2B ecosystems in the Gulf and Sub-Saharan Africa. The challenge for EMEA RevOps leaders is that most dedicated revenue operations events are concentrated in Western Europe, and conference budgets rarely stretch to attend both regional and global events.

This guide covers 7 must-attend events for EMEA RevOps and revenue leaders in 2026. Each entry includes exact dates, location, audience fit, what the agenda actually covers, and an honest take on whether it is worth attending for your team's specific goals.

If you are building a broader 2026 event calendar, see our guides to RevOps events in Europe in 2026 and B2B events in Europe in 2026.

1. RevOpsAF Conference Europe — London, UK | June 10–11, 2026

RevOpsAF Conference Europe is the most practitioner-dense RevOps event in EMEA. Powered by RevOps Co-op, it runs at Kachette in Shoreditch, London. The format is built for operators, not spectators — whiteboarding sessions on leaky sales funnels and automated forecasting replace polished keynotes.

RevOpsAF 2026 Europe is only the second dedicated RevOps conference to run in Europe. The community-driven format means attendees are actively shaping sessions, not just consuming them.

Four learning tracks

• Sales Operations: Pipeline management, territory planning, quota design, and CRM hygiene
• Marketing Operations: Attribution, lead routing, tech stack rationalization, and campaign ops
• Customer Success Operations: Renewal forecasting, health scoring, and CS-to-revenue alignment
• Leadership: Building the ops function, hiring, executive buy-in, and cross-functional influence

Notable speakers

• Manny Medina — CEO, Paid
• Hannah Ajikawo — CEO, Revenue Funnel
• Ian Matthews — VP of WW Revenue Strategy, Teradata
• Natalie Furness — CEO/COO, RevOps Automated
• Jen Igartua — CEO, Go Nimbly

Who should attend

• RevOps professionals who want to learn from peers across EMEA, not agency consultants
• Sales ops, marketing ops, and CS ops leaders looking for frameworks they can implement the following week
• RevOps managers building the case internally for ops as a strategic function — the Leadership track is designed for this

Honest take

RevOpsAF is the event that EMEA RevOps practitioners recommend to each other — a meaningful signal in a landscape full of sponsor-heavy conferences. The small venue and whiteboarding format make substantive conversations possible.

If your team is working to build a mature RevOps function in 2026, this is the event to prioritize in H1.

Location: Kachette, Shoreditch, London, UK
Dates: June 10–11, 2026
Ticket price: $599/delegate
Capacity: Limited — register early

2. Revenue Operations Festival — London, UK | June 18, 2026

Revenue Operations Festival is hosted by the Revenue Operations Alliance at Convene Sancroft, St. Paul's, London. It runs as a single packed day with 500+ attendees and 12+ speakers. The agenda centres on one challenge: translating RevOps work into boardroom metrics — growth, margin, and risk reduction.

The 2026 agenda covers forecast accuracy, pipeline governance, AI-driven data cleanup, and cross-functional handoff optimization. Co-located festivals on the same date — Product Marketing, Sales Enablement, Customer Success, PLG, and GTM — mean your full revenue team can attend different streams without separate travel.

Key agenda themes

• Forecast accuracy: Structuring forecasting models and eliminating pipeline sandbagging
• Margin visibility: Connecting RevOps data to CFO and board-level reporting
• Pipeline governance: Stage definitions, exit criteria, and forecast category discipline
• AI and automation: Practical AI applications for data cleanup and workflow optimization in revenue operations

Notable speakers

• Simon Mitchell — Global Head of Business Operations, Amazon Web Services
• Manish Krishnan — Director, Sales Strategy & Operations, LinkedIn
• Sandy Robinson — VP RevOps & GTM Enablement, Quavo
• Harshal Vadera — VP Sales Operations, Siemens

Who should attend

• RevOps leaders who need to improve forecast accuracy and present pipeline data to executive leadership
• Revenue operations managers responsible for CRM hygiene and stage governance across EMEA markets
• Ops professionals at companies where RevOps owns both process design and board-level reporting

Honest take

The speaker lineup — AWS, LinkedIn, Siemens — skews more enterprise than RevOpsAF. If your RevOps function serves enterprise or mid-market clients across EMEA, the case studies here will be more directly applicable.

The June London cluster — RevOpsAF (June 10–11) and Revenue Operations Festival (June 18) — is eight days apart. Two events in one travel budget is a strong ROI case for EMEA teams flying into London.

Location: Convene Sancroft, St. Paul's, London, UK
Date: June 18, 2026
Attendance: 500+, 75% senior management
Ticket price: Paid — pricing on registration page

3. Forrester B2B Forum EMEA — London, UK | September 28–29, 2026

Forrester B2B Forum EMEA is the highest-stakes event on this list. Held at the InterContinental London — The O2, it is designed for senior EMEA revenue leaders who need analyst-backed frameworks and region-specific research, not practitioner anecdotes.

The 2026 theme is GTM Singularity — the convergence of brand, demand, and AI-driven buyer autonomy into a single integrated motion. Sessions address how B2B buying networks have evolved across EMEA markets, how to align human and AI capabilities across the revenue function, and how to reset accountability for measurable growth.

Key themes in 2026

• AI-driven buyer autonomy: How B2B buyers across EMEA self-educate before engaging sales, and what RevOps should do about it
• Buying network strategies: Moving beyond lead-centric models to account-level orchestration in EMEA enterprise markets
• Brand and demand convergence: Treating them as a single function with unified KPIs
• EMEA market dynamics: Regulatory environment, buying culture differences across regions, and data strategy implications

Who should attend

• CMOs and VPs of Marketing who need Forrester analyst access to stress-test their 2027 EMEA strategy
• Demand generation and ABM leaders building or refining EMEA programs
• RevOps leaders responsible for aligning marketing, sales, and customer success measurement across EMEA territories
• CROs accountable for expansion revenue across multiple EMEA regions

Honest take

Forrester Forum EMEA is the most expensive event on this list — and the one most likely to shift your strategic direction rather than add a single tactic. The direct analyst access is what justifies the cost. You are paying to have your assumptions challenged by analysts who track EMEA B2B markets full-time.

If you are refining your EMEA go-to-market strategy for next year, this is where you test the logic before committing budget.

Location: InterContinental London — The O2, London, UK
Dates: September 28–29, 2026
Ticket price: £699 (Forrester client) / £799 (non-client)
Team discount: 25% off for 4-ticket team passes

4. Revenue Operations Summit — London, UK | December 2–3, 2026

Revenue Operations Summit closes the EMEA RevOps calendar at Intercontinental at the O2 in London. With 25+ speakers from Amazon Web Services, LinkedIn, Google, and Visa, and 100+ attendees (80% senior management), it is the most senior-weighted event on this list.

The December timing is deliberate. Teams attending are typically in planning mode — evaluating what their RevOps architecture needs to support next year's revenue targets across EMEA. Sessions cover AI and automation adoption, GTM efficiency, forecasting models, and frameworks for securing C-suite budget for RevOps investments.

Agenda themes

• Forecasting and metrics: Building repeatable models and defending them at board level
• AI and automation: Where automation delivers real RevOps leverage versus where it adds complexity
• RevOps architecture: Stack rationalization, data model design, and integration strategy for EMEA markets
• Change management: Getting sales and marketing to adopt the systems RevOps builds

Notable speakers

• Simon Mitchell — Amazon Web Services
• Amr ElGabry — LinkedIn
• James Matthews — Google
• Daniel Silbereisen — Visa

Who should attend

• VP RevOps and Senior RevOps Managers planning their 2027 team structure and technology roadmap
• CROs and revenue leaders who want to enter January with a validated RevOps strategy for EMEA
• RevOps professionals making budget cases to leadership — the C-suite communication sessions are directly applicable

Honest take

The December timing and 80% senior management attendance make this the best year-end event for EMEA strategic planning. It is smaller than the June events (100 vs 500+ attendees), but the seniority of the room means conversations are higher-signal.

Early-bird pricing cuts £300 off the standard rate. Worth registering early if December is already in your calendar.

Location: Intercontinental at the O2, London, UK
Dates: December 2–3, 2026
Attendance: 100+, 80% senior management
Ticket price: Paid — early-bird saves £300

5. B2B Ignite — London, UK | July 1, 2026

B2B Ignite is hosted by B2B Marketing at Convene Sancroft, St. Paul's — the same venue as the Revenue Operations Festival. It is the UK's largest dedicated B2B marketing event, and in 2026 it has a distinct revenue operations angle: one of its keynote topics is the revenue gap, exploring why B2B marketing is falling short on revenue contribution and how to fix it.

The event runs 25+ sessions across four tracks — demand, brand, leadership, and tech — plus hands-on workshops in the Ignite Exchange. The session on "The revenue gap report" is directly relevant to RevOps leaders who own the marketing-to-revenue attribution model.

Key agenda themes relevant to RevOps

• Revenue gap analysis: Why B2B marketing underperforms on revenue and the operational fixes
• Demand and brand alignment: Treating both as a single revenue function with shared KPIs
• Marketing technology: Stack rationalization, attribution models, and AI integration in marketing ops
• Financial acumen for marketing leaders: Presenting marketing ROI in CFO-ready language

Who should attend

• RevOps leaders who own or influence the marketing attribution model and need to close the gap between marketing spend and pipeline
• Marketing operations managers responsible for tech stack rationalization and demand generation performance
• VP Marketing and CMOs at EMEA B2B companies where RevOps and marketing ops report into a single revenue function

Honest take

B2B Ignite is not a pure RevOps event. But the 2026 agenda has moved meaningfully toward revenue accountability — the revenue gap framing makes it relevant for EMEA RevOps leaders who care about demand generation alignment and attribution, not just pipeline and forecasting mechanics.

It is one day and shares a venue with the Revenue Operations Festival (June 18, same location). If you are already in London for the June cluster, B2B Ignite adds a third option without additional travel.

Location: Convene Sancroft, St. Paul's, London, UK
Date: July 1, 2026
Format: 25+ sessions, 4 tracks, in-person
Ticket price: Paid — check event website

6. The MarTech Summit Amsterdam — Amsterdam, Netherlands | June 25, 2026

The MarTech Summit Amsterdam is the strongest EMEA option for RevOps teams outside the UK. Held in Amsterdam on June 25, it targets the Benelux and DACH markets specifically — where a London-based event often misses the regulatory, language, and market dynamics that shape revenue operations in continental Europe.

The 2026 agenda covers marketing technology alignment with revenue goals: B2B marketing strategy, performance marketing, demand generation, CRO, and revenue attribution. The focus on aligning marketing, sales, and revenue teams makes it directly relevant to RevOps leaders responsible for the attribution layer.

Key topics

• Revenue attribution: Connecting marketing touchpoints to closed revenue in multi-touch EMEA funnels
• MarTech stack alignment: Rationalizing the marketing technology stack to support RevOps data flows
• Demand generation in EMEA: Strategies specific to Benelux, DACH, and continental European B2B markets
• Marketing and sales alignment: Operational frameworks for marketing-sales handoff and joint pipeline ownership

Who should attend

• RevOps leaders at EMEA companies where the team is based in the Netherlands, Germany, Belgium, or Switzerland
• Marketing operations managers responsible for attribution models across continental European markets
• RevOps and marketing leaders who find London events less relevant due to DACH or Benelux market specifics

Honest take

The MarTech Summit Amsterdam is the best continental European option on this list for RevOps teams with a marketing attribution focus. It is not a dedicated RevOps summit — but for EMEA teams where the RevOps function is closely tied to marketing operations, the agenda is directly applicable.

It also runs on June 25 — three days after RevOpsAF (June 10–11) and a week after the Revenue Operations Festival (June 18). A combined London and Amsterdam trip in June covers three EMEA events in under three weeks.

Location: Amsterdam, Netherlands
Date: June 25, 2026
Format: In-person, one-day summit
Ticket price: Paid — check event website

7. Sales Enablement Summit EMEA — Multiple Cities, 2026

Sales Enablement Summit EMEA is a practitioner-led series that runs across multiple EMEA cities in 2026: Paris (March 26), Amsterdam (May 14–15), and London (June 24–25). The series targets senior enablement leaders and operates at the intersection of sales enablement and revenue operations — making it relevant for RevOps teams who own the enablement layer.

The 2026 agenda focuses on AI integration in enablement workflows, ROI measurement for enablement programs, and translating enablement into measurable revenue outcomes. According to Forrester Research, companies with aligned sales enablement and RevOps functions see 19% faster revenue growth than those that treat them as separate disciplines.

Key topics across the series

• AI in enablement: Practical AI applications for content delivery, coaching, and performance analysis in EMEA teams
• ROI measurement: Proving the revenue impact of enablement investments to the CFO and CRO
• Enablement and RevOps alignment: Operational frameworks for shared ownership of rep productivity metrics
• EMEA-specific dynamics: Localization, compliance, and multi-language enablement across European markets

Who should attend

• RevOps leaders who own or influence the sales enablement function and need frameworks for measuring enablement ROI
• Enablement managers looking to align their programs with RevOps metrics and pipeline accountability
• Revenue teams in France, Benelux, or UK who want local enablement content without a London trip for every event

Honest take

The multi-city format is the Sales Enablement Summit's strongest differentiator on this list. EMEA RevOps teams operating across multiple countries can send different team members to the Paris, Amsterdam, or London editions without centralizing all travel into one trip.

For EMEA RevOps leaders who sit at the intersection of operations and enablement — owning both the CRM architecture and the rep productivity layer — this series covers more of their remit than any single London summit can.

Locations: Paris (March 26), Amsterdam (May 14–15), London (June 24–25)
Format: In-person practitioner-led summits
Audience: Senior enablement and RevOps leaders
Ticket price: Paid — check individual city pages

Quick Comparison: All 7 Events

How to Choose the Right Event

Most EMEA RevOps teams have budget for 1–2 events per year per person. Picking the wrong one wastes registration fees, travel costs, and selling time. Here is how to filter by goal, budget, and geography.

Match event to your primary goal

• Tactical execution and peer learning: RevOpsAF Conference Europe (June) — whiteboarding sessions with operators who face the same problems
• Forecasting and boardroom communication: Revenue Operations Festival (June) — practical frameworks from AWS, LinkedIn, and Siemens ops leaders
• Executive strategy and analyst access: Forrester B2B Forum EMEA (September) — the most expensive but most likely to shift your strategic direction
• Year-end planning and 2027 EMEA roadmap: Revenue Operations Summit (December) — senior-heavy room, budget and architecture conversations dominate
• Marketing-to-revenue attribution: MarTech Summit Amsterdam (June) — the strongest continental European option for RevOps teams with a marketing ops focus
• Enablement-RevOps alignment: Sales Enablement Summit EMEA (Paris, Amsterdam, London) — multi-city flexibility with a direct revenue impact lens

Geography first for EMEA teams

London dominates the EMEA RevOps calendar in 2026. If you are based in continental Europe — Netherlands, Germany, France, or Switzerland — the June London cluster (RevOpsAF June 10–11, Revenue Operations Festival June 18) requires a single London trip with high content density.

Amsterdam-based and DACH teams have two local options: MarTech Summit Amsterdam (June 25) and Sales Enablement Summit Amsterdam (May 14–15). Paris teams can attend the Sales Enablement Summit Paris edition in March before the London events begin.

MEA-based RevOps leaders — Dubai, Riyadh, Johannesburg, Lagos — have no dedicated regional events in 2026. The most efficient option is flying into London in June for the two-week cluster that combines RevOpsAF and Revenue Operations Festival in a single trip.

Budget filter

• Under £800: RevOpsAF ($599), Sales Enablement Summit (contact organizer) — hands-on, practitioner formats
• £800–£2,000: Revenue Operations Festival, B2B Ignite, MarTech Summit Amsterdam — single or two-day events with moderate travel overhead from most EMEA cities
• £2,000+: Forrester B2B Forum EMEA, Revenue Operations Summit — premium content and senior networking, higher registration and travel cost

For teams planning their full revenue event calendar, see our guide on must-attend sales events in the UK in 2026 and must-attend GTM events in the UK in 2026.

Maximizing Post-Event ROI Across EMEA

EMEA RevOps events are smaller and more senior than their US counterparts — which is an advantage. Smaller rooms create more direct access to speakers and more substantive conversations during breaks.

The risk is universal: you attend, collect contacts, and fail to follow up fast enough. According to Forrester Research, 84% of B2B leaders say in-person events are critical to their ABM programs — yet fewer than 40% have a systematic post-event follow-up process in place.

Before the event

• Identify 10–20 specific people you want to meet — speakers listed on the event page and attendees visible through event community channels
• Send LinkedIn connection requests with a specific note 2–3 weeks before, referencing the event explicitly
• Define your goal: what does a successful event look like? Three new pipeline conversations? Two vendor evaluations accelerated?

After the event

• Follow up within 24 hours with a message referencing a specific moment from your conversation — not a generic "great to meet you"
• Enrich every new contact immediately — verified email, direct phone, LinkedIn URL, and company firmographics. A waterfall enrichment tool that pulls from multiple providers ensures you are not dead-ended by a single data source
• Log contacts by event source in your CRM so you can measure actual pipeline attributed to each EMEA event at quarter end

Your EMEA GTM strategy should budget for post-event enrichment and follow-up infrastructure — not just registration and travel. The gap between attending and converting pipeline is an execution problem, not a meeting-quality problem.

Conclusion

EMEA RevOps events in 2026 are more practitioner-focused and geographically distributed than any previous year. The June London cluster — RevOpsAF (June 10–11) and Revenue Operations Festival (June 18) — delivers the highest content density per travel budget for UK and continental European teams.

Continental European teams have strong local options: MarTech Summit Amsterdam (June 25) for Benelux and DACH attribution focus, and Sales Enablement Summit series (Paris in March, Amsterdam in May, London in June) for enablement-RevOps alignment. MEA-based leaders will find the London June cluster the most efficient regional entry point.

For executive strategy, Forrester B2B Forum EMEA in September delivers analyst access and EMEA-specific research that no other event on the calendar matches. For year-end planning, Revenue Operations Summit in December gives you the seniority and architecture conversations needed to enter January with a clear EMEA roadmap.

Whichever events you attend, the ROI is determined by what you do in the 48 hours after. SyncGTM's waterfall enrichment runs across 15+ data providers to find verified email, direct phone, and firmographics for every event contact — so your post-event outreach lands before the competition's does. Start free — no credit card required.