7 Must-Attend RevOps Events in Latin America in 2026

Latin America does not yet have a dedicated RevOps conference. But the region's most important GTM, CRM, and commerce events in 2026 are exactly what revenue operations professionals, CROs, and GTM leaders need — packed with content on pipeline alignment, AI in the revenue cycle, and go-to-market strategy for high-growth markets.

Latin America's SaaS and B2B markets are growing faster than most global benchmarks. Brazil's digital economy is projected to exceed $200 billion by 2026. Mexico's B2B SaaS market is expanding at 18% YoY. Colombia and Argentina are home to some of the most active startup ecosystems in the region. The pipeline opportunity is real — and the events where those deals start are on this list.

This guide covers the 7 events every RevOps professional, CRO, and B2B go-to-market leader should consider attending in Latin America in 2026 — ranked by audience seniority, content relevance, and pipeline ROI.

Why Latin America RevOps Events Matter in 2026

Latin America is the fastest-growing digital business region outside Southeast Asia. Brazil alone has over 25,000 SaaS companies, the largest tech ecosystem in Latin America. Mexico's fintech and B2B software markets are projected to grow at double-digit rates through 2028. Colombia and Argentina are producing enterprise-grade startups at a pace that would have been unthinkable five years ago.

Despite this growth, Latin America's event calendar for revenue operations is underdeveloped compared to North America and Europe. There is no LatAm equivalent to RevOpsAF or the Revenue Operations Summit — yet. That gap means the revenue professionals who do show up at regional GTM and commerce events have a disproportionate advantage: less competition for the same senior buyers and decision-makers.

LatAm B2B buying is relationship-driven. Cold outbound sequences that generate replies in the US rarely land in Brazil, Mexico, or Colombia, where trust is built through repeated in-person contact and shared networks. Events compress that trust-building from 9–12 months of follow-up into two days on a conference floor.

One operational note: LatAm contact data decays faster than most markets. Brazil's tech sector has high workforce mobility. The contact you meet at an event in May may be in a new role by September. Teams that enrich and reach out within 48 hours of an event consistently close more pipeline than those who wait. See our guide on the top RevOps events globally in 2026 for the full picture across regions.

1. eCommerce Day Colombia 2026

eCommerce Day Colombia 2026 is the 17th edition of the region's most established digital commerce conference, held May 7 at Ágora Bogotá. The event is positioned as a strategic space for analyzing AI, digital channels, and revenue transformation across Colombia's growing B2B and B2C digital economy.

The 2026 theme is “Retail, Digital Channels & AI Revolution.” Content tracks cover AI applied to digital business, unified commerce, marketplaces and retail media, social commerce, intelligent logistics, fintech and payments, and digital transformation leadership — all directly relevant to RevOps professionals managing multi-channel revenue systems. The event draws CMOs, CROs, eCommerce directors, and GTM leaders from across Colombia and neighboring markets.

Why Attend

• Colombia's most established digital commerce event — 17 consecutive editions since 2010
• AI in the revenue cycle is a primary content track — directly relevant to RevOps leaders modernizing their GTM stack
• Draws decision-makers from Colombia's retail, fintech, logistics, and SaaS sectors
• Part of the eCommerce Day Tour network spanning 8 countries — the speaker and attendee quality reflects a regional, not just local, audience

Who Should Go

RevOps leaders, CROs, and GTM professionals targeting Colombia or the broader Andean market (Colombia, Peru, Ecuador). Also strong for SaaS companies with commerce, fintech, or logistics verticals who want direct access to Colombia's digital-native business buyers.

2. VTEX Day 2026

VTEX Day 2026 is the largest digital commerce event in Latin America, drawing 25,000+ attendees to São Paulo Expo on April 16–17. The 2026 edition ran under the theme “VTEX Day City,” reimagining the event as a themed urban environment with 240 exhibitors, 280 speakers, and structured networking across retail, B2B commerce, and AI operations.

For RevOps professionals, the 2026 edition was significant: VTEX announced integration with Google's Universal Commerce Protocol, enabling direct purchases within AI agent experiences — a signal of where the revenue technology stack is heading. Sessions on unified commerce, AI-driven conversion, and operational efficiency in the revenue cycle made this the most RevOps-relevant large event on Brazil's calendar.

Why Attend

• 25,000+ attendees — the highest single-event attendance of any LatAm commerce conference
• 240 exhibitors spanning CRM, AI, logistics, payments, and GTM platforms — largest RevTech vendor floor in Latin America
• Keynotes from global retail and tech CEOs bring C-suite decision-makers to a venue where they are accessible
• Strong focus on AI-driven revenue operations, unified commerce, and data-driven GTM strategy — directly relevant for RevOps leaders

Who Should Go

RevOps leaders, CROs, and GTM professionals targeting Brazil's enterprise retail, B2B marketplace, and digital commerce sectors. Also essential for SaaS vendors and GTM teams looking to understand how Brazil's largest companies are structuring their revenue operations in the AI era.

3. Agentforce World Tour São Paulo

Agentforce World Tour São Paulo is Salesforce's flagship Latin America event for 2026, held May 13 at Transamerica Expo Center in São Paulo. The event brings together customers, partners, and experts to explore CRM, AI agents, Data Cloud, and revenue automation in the Agentforce era.

For RevOps professionals, this is the most technically focused event on the LatAm calendar. Sessions cover Salesforce platform capabilities — including Agentforce AI agents, Sales Cloud, Service Cloud, and Revenue Intelligence — alongside real customer case studies from Brazil's largest companies. Entry is free. The event runs 08:00–17:30 with structured networking and breakout sessions throughout the day.

Why Attend

• Salesforce's only full-day Latin America event — the highest concentration of Salesforce CRM users and decision-makers in the region
• AI agents and revenue automation sessions are directly applicable to RevOps teams managing Salesforce-powered GTM stacks
• Free admission — no budget justification required, maximizing team attendance and networking surface area
• Stackable with VTEX Day (April 16–17) in a single São Paulo trip — two of the best RevOps-relevant events in LatAm within the same month

Who Should Go

RevOps leaders, Sales Operations managers, and GTM architects who run Salesforce-powered revenue stacks. Also strong for CROs evaluating AI automation and for SaaS vendors wanting direct access to Brazil's Salesforce ecosystem. The overlap with VTEX Day makes a combined São Paulo trip in April–May the highest-ROI travel decision for LatAm-focused revenue teams.

4. Agentforce World Tour Mexico City

Agentforce World Tour Mexico City is Salesforce's flagship Mexico event for 2026, held May 27 at Centro Banamex, Sala C, in Mexico City. The event combines inspirational keynotes, CRM innovation sessions, practical workshops on AI and data strategies, and live demos of Salesforce's latest revenue technology.

Mexico is one of Latin America's fastest-growing CRM markets, with enterprise adoption of Salesforce accelerating across financial services, manufacturing, and B2B SaaS. For RevOps professionals operating in or targeting Mexico, this is the single most relevant event on the 2026 calendar — concentrating the country's Salesforce ecosystem, GTM decision-makers, and AI revenue automation thought leadership in one venue.

Why Attend

• Salesforce's only full-day Mexico event — highest concentration of CRM and RevOps professionals in the country
• Content explicitly covers AI agents in revenue operations, GTM data strategy, and Salesforce Revenue Cloud — the core RevOps technology stack
• Direct access to Mexico's enterprise Salesforce ecosystem — manufacturing, financial services, and SaaS sectors all represented
• Centro Banamex in Mexico City is well-connected for attendees from Monterrey, Guadalajara, and across Central America

Who Should Go

RevOps leaders, Sales Operations teams, and CROs managing Mexico-facing revenue motions on Salesforce. Also the best event for SaaS and B2B vendors wanting to enter or deepen their Mexico presence — the Salesforce ecosystem partner network in attendance provides direct access to channel and integration opportunities.

5. Fórum E-Commerce Brasil 2026

Fórum E-Commerce Brasil 2026 is the 17th edition of the largest digital commerce event in Latin America, drawing 45,000+ professionals to Distrito Anhembi in São Paulo across three days: July 28–30. It is the region's most comprehensive gathering for retail, digital commerce, and B2B technology leadership.

For RevOps and GTM professionals, the forum's four main content stages are directly relevant: Marketing & Sales, Management & Operations, Technology & Innovation, and Marketplace. The 2026 edition focuses on AI integration in the revenue cycle, high-performance operations, and unified commerce infrastructure — with 9 additional specialized rooms running concurrent sessions. With 45,000 attendees, it is the highest-volume event on this list and the single best option for LatAm-scale pipeline networking.

Why Attend

• 45,000+ professionals — the largest single event on this list and the most pipeline-dense environment in Latin America
• Dedicated Management & Operations and Marketing & Sales tracks serve RevOps and GTM leaders directly
• Three days of content and networking — the only LatAm event with enough duration for meaningful relationship-building at scale
• Proximity to Brazil's largest enterprise retail, marketplace, and B2B SaaS buyers — all represented as both speakers and attendees

Who Should Go

CROs, RevOps leaders, and GTM professionals targeting Brazil's enterprise retail, marketplace, and B2B digital sectors. The scale requires preparation: arrive with a pre-built target account list and book specific meetings before the forum opens. Teams that do this consistently generate 10–15 qualified meetings per day — those who rely on floor walk-ins average 2–3. For more on building effective pipeline systems, see our guide to managing a B2B sales pipeline.

6. eCommerce Day Argentina 2026

eCommerce Day Argentina 2026 runs August 27–29, with the main event day on August 28, at the Buenos Aires Convention Center. Argentina's edition of the eCommerce Day Tour is the region's most important digital commerce event for GTM and revenue professionals targeting the Southern Cone market.

Argentina's B2B SaaS and digital commerce sectors have accelerated significantly in 2025–2026, driven by a stabilizing macroeconomic environment and a surge in enterprise digital transformation investment. The 2026 event reflects that momentum — content tracks cover digital payments, AI in revenue operations, marketplace strategy, and cross-border commerce, all relevant for RevOps professionals managing multi-market revenue systems.

Why Attend

• Argentina's most established annual digital commerce and GTM event — three-day format for sustained networking
• Cross-border commerce and AI in revenue operations are primary tracks — directly applicable to RevOps and GTM leaders
• Buenos Aires Convention Center is the largest event venue in Argentina — scaled to handle the country's most senior business audience
• Part of the eCommerce Day Tour network — shared speaker pool and attendee quality reflects a regional, not just local, standard

Who Should Go

CROs and RevOps leaders targeting Argentina, Chile, or the broader Southern Cone market. Also strong for SaaS and B2B companies entering Argentina's re-opening enterprise market — 2026 is the most favorable entry window in several years given macroeconomic stabilization.

7. EXMA Colombia 2026

EXMA Colombia 2026 is the largest marketing and business strategy congress in Latin America, running November 12–13 at Chamorro City Hall in Bogotá. EXMA positions itself as a “mastership” intensive — two days of practical strategy for entrepreneurs, sales directors, CMOs, and revenue leaders who want to reinvent their GTM playbook.

For RevOps professionals, EXMA Colombia is the best event on this list for marketing-sales alignment content. Sessions cover brand strategy, sales transformation, digital marketing, and business development — from a Latin American market perspective that global-only events miss. Past editions have featured global keynote speakers including Barack Obama, making it the highest-profile public platform for Latin American business leadership.

Why Attend

• Latin America's largest marketing and business strategy congress — the strongest platform for marketing-sales alignment in the region
• November timing is ideal for GTM planning for the following year — attendees leave with a refreshed strategy for 2027 pipeline
• Global-caliber keynote speakers with a LatAm-specific lens — practical for revenue leaders building Colombia or Andean market strategies
• Compact two-day format with high speaker quality per hour — efficient for senior leaders with limited travel time

Who Should Go

CMOs, CROs, sales directors, and RevOps leaders at companies building or scaling Latin American GTM motions. EXMA is most valuable for leaders who need a strategic refresh — it is not a product demo event. Come to rethink your B2B go-to-market strategy for 2027 and build senior relationships across the Colombian and regional business ecosystem.

How to Choose Which Latin America RevOps Events to Attend in 2026

Latin America travel adds $2,000–$5,000 per attendee in flights and hotels on top of registration fees. Most teams should commit to one or two events — choose based on the markets you are targeting, not just the event scale.

• You are targeting Brazil:Stack VTEX Day (Apr 16–17) and Agentforce World Tour São Paulo (May 13) in a single trip. Two of the region's best RevOps-relevant events are 27 days apart in the same city. If you can only choose one, Fórum E-Commerce Brasil (Jul 28–30) offers the highest volume of enterprise buyers in a single venue.
• You are targeting Mexico:Agentforce World Tour Mexico City (May 27) is the strongest single-day event for CRM and GTM professionals. It concentrates Mexico's Salesforce ecosystem — financial services, manufacturing, and B2B SaaS — in one venue.
• You are targeting Colombia or the Andean region: eCommerce Day Colombia (May 7) for digital-native buyers. EXMA Colombia (November) for strategic marketing and sales leadership. If budget allows, both — they serve different audiences and different times of year.
• You are targeting Argentina or the Southern Cone: eCommerce Day Argentina (Aug 27–29) is the best entry point for a market that is more accessible in 2026 than it has been in several years.
• You want maximum LatAm pipeline in minimum trips:Brazil in April–May (VTEX Day + Agentforce World Tour São Paulo) covers the region's largest B2B market in a single trip. Colombia in November (EXMA) closes the year with strategic conversations that set 2027 pipeline.

Regardless of which events you attend, use a B2B sales prospecting tool to research your target accounts before each event. LatAm senior buyers are difficult to reach by cold outbound — knowing their name, title, and recent company news before you meet them transforms every introduction into a warm conversation.

For a global view of where RevOps events are happening outside Latin America, see our roundup of the must-attend RevOps events in the Middle East in 2026 and must-attend RevOps events in APAC in 2026.

Final Verdict: Which Latin America RevOps Events Should You Attend in 2026?

Latin America's RevOps event landscape in 2026 is a genuine opportunity — precisely because it is underattended by international revenue professionals. The events on this list draw serious senior buyers. The competition for their attention is lower than in North America or Europe. The pipeline potential for prepared teams is higher than most assume.

For Brazil: VTEX Day + Agentforce World Tour São Paulo is the highest-ROI two-event trip in LatAm. Both are in São Paulo, within a single month, and cover AI-driven revenue operations from two different angles — commerce infrastructure and CRM.

For Mexico:Agentforce World Tour Mexico City is the must-attend. It concentrates the country's Salesforce CRM ecosystem — the beating heart of enterprise revenue operations in Mexico — in a single day.

For Colombia: EXMA is the strongest event for marketing-sales alignment and GTM strategy planning. Stack eCommerce Day Colombia earlier in the year for digital commerce pipeline.

For Argentina: eCommerce Day Argentina (August) is the right entry point for a market with renewed enterprise opportunity.

After each event, enrich your new contacts fast. LatAm workforce mobility means the buyer you met in May may have a new role or a new company by Q4. Use SyncGTM to bulk-enrich badge scans and LinkedIn connections from any LatAm event — verified emails, direct dials, and current company data so your follow-up reaches the right person before the conversation goes cold.