26FIVE GLOBAL LAB: 30+ years of launching, transforming, and growing brands globally

26FIVE Global Lab, Inc. is a strategy and creative consulting firm that specializes in brand creation, transformation, growth acceleration, and innovation. Founded in 2016, the company integrates expertise from various agencies, including STC Associates, Impatient Marketing, and Altissime Media, bringing over 30 years of experience in technology and marketing. Headquartered in New York City, 26FIVE operates creative and tech labs across multiple continents, allowing for market-native research and experimentation. The firm offers a range of services aimed at driving growth, including brand creation and transformation, growth strategy, culture and engagement, and digital and omnichannel solutions. 26FIVE partners with venture capitalists, startups, and Fortune 100 companies, focusing on sectors like tech, media, retail, and luxury. The company is known for its proprietary Return-on-Brand™ consulting model, which emphasizes a lean, outcome-driven approach to help brands achieve tangible growth. Key executives lead the firm with a focus on current results and a culture of intellectual curiosity.