Competitor Intel
/competitor-intelA battlecard-ready teardown of any competitor — GTM motion, hiring, tech stack, traffic, ads, messaging, and where you win or lose.
Overview
competitor-intel runs a full competitive teardown on one or more competitors — tech stack, traffic, SEO, ads, headcount and growth, hiring signals, LinkedIn activity, and messaging themes. It outputs a battlecard-ready brief for positioning, and a side-by-side table when you compare several.
How it works
- 1
Takes competitor names and domains, plus your own product so it can angle the analysis
- 2
Pulls 13 signals per competitor — enrichment, tech stack, traffic, SemRush, SimilarWeb, headcount, hiring, posts, and ads
- 3
Cross-references pricing and G2/Capterra reviews via web search to surface their weak spots
- 4
Builds a per-competitor brief covering their GTM motion, messaging, and positioning
- 5
Adds a comparison table and where-you-win / where-you-lose notes when you provide your product
How to use it
- 1
Download the skill file — it saves as competitor-intel.zip.
- 2
In Claude, open Settings → Capabilities → Skills and upload the .zip (or unzip the competitor-intel/ folder into .claude/skills/ for Claude Code).
- 3
Tailor it to your positioning — e.g. 'Customize competitor-intel to focus on outbound and enrichment rivals'.
- 4
Trigger it anytime by typing /competitor-intel and naming the competitor(s) to tear down.