Find leads on Reddit

Find leads on Reddit turns the internet's largest network of niche communities into a warm-lead pipeline. Instead of manually browsing subreddits, you tell SyncGTM which keywords, topics, and competitor names to watch — and it surfaces every relevant post and comment across 100,000+ active subreddits. Reddit is where buyers ask which tools to use, complain about products they have outgrown, and describe their problems in plain language, making it one of the richest sources of buying intent on the open web.

Monitor keyword mentions to catch people the moment they describe a pain point you solve, and track competitor mentions to find users who are frustrated, comparing options, or openly asking for alternatives. These are warm leads with context — you know what someone needs before you ever reach out, which beats cold prospecting from a static database.

Every mention runs through SyncGTM so you can qualify it: filter by subreddit, intent, recency, and engagement, then enrich the author into a contactable lead. You can also generate helpful, on-topic answers that respond to the thread naturally and reference your product where it fits, so your team engages in minutes instead of hours. At 0.3 credits per found lead, the whole loop — monitor, qualify, answer — runs on autopilot.

Once your data is in SyncGTM, you can run it through waterfall enrichment to fill in missing emails, phone numbers, and firmographics from 75+ data providers. Pair this lead source with SyncGTM's enrichment actions and push clean, enriched records directly to your connected CRM or outreach tool. Learn more about how waterfall enrichment works.