By SyncGTM Team · March 16, 2026 · 11 min read
Wiza is a B2B prospecting tool built specifically for exporting contacts from LinkedIn Sales Navigator and verifying their email addresses. Pricing starts at $83/mo for the Starter plan. The tool integrates with HubSpot, Salesforce, and Outreach for CRM push. For teams needing enrichment beyond LinkedIn — buying signals, waterfall data, and automated workflows — SyncGTM covers all of that from $99/mo.
You are probably here because you have a Sales Navigator subscription and want to turn those search results into a contactable lead list. Wiza does exactly that — export LinkedIn lists, verify emails, push to CRM.
The question is whether a LinkedIn export tool is enough for your GTM motion. This Wiza review covers what works, what is missing, and whether you need more than what LinkedIn provides.
Wiza Review: What You Get (and What You Don't)
Wiza exports contact data from LinkedIn Sales Navigator, verifies email addresses, and pushes enriched contacts to your CRM or outreach tool. It works as a Chrome extension overlaying Sales Navigator.
| Feature | What's Included | Limitations |
|---|---|---|
| Sales Nav Export | Bulk export of LinkedIn search results to CSV or CRM | Requires active Sales Navigator subscription ($99+/mo) |
| Email Verification | Real-time verification with deliverability scoring | Verification is single-source; no waterfall |
| Phone Numbers | Available on Email + Phone plan ($166/mo) | Phone data gated behind premium plan |
| CRM Push | HubSpot, Salesforce, Outreach integration | No Pipedrive, Attio, or Zoho support |
| Buying Signals | Not available | No intent, job change, or funding signals |
Wiza Data Quality: How Accurate Is It?
Wiza claims 99% email deliverability on verified addresses. In practice, verified email accuracy is strong — around 90-95% deliverability. The tool flags unverifiable and risky addresses, which helps protect sender reputation.
Phone number accuracy is more variable at 55-65%, consistent with industry averages. Company data comes directly from LinkedIn profiles, so accuracy depends on how well prospects maintain their profiles.
Wiza Pricing Breakdown
- --Starter ($83/mo annual): 75 credits, email enrichment, CRM integration.
- --Email ($83/mo annual): Higher credit limits, bulk export, team features.
- --Email + Phone ($166/mo annual): Phone numbers added, priority support.
- --Pay-as-you-go: $0.35/email, $1.50/phone number. No monthly commitment.
Real total cost
Wiza requires a LinkedIn Sales Navigator subscription ($99-149/mo). Add the Email + Phone plan ($166/mo) and total cost reaches $265-315/mo before you send a single email. SyncGTM starts at $99/mo with all features included and no Sales Navigator dependency.
- Sales Navigator required: $99-149/mo additional cost not included in Wiza pricing.
- Phone numbers cost 2x: The Email + Phone plan is double the Email plan price.
- LinkedIn-only source: No way to enrich contacts from other channels without a separate tool.
What Are the Downsides of Using Wiza?
LinkedIn-only scope
Wiza only enriches LinkedIn contacts. Conference leads, inbound prospects, partner referrals — none of these can be enriched through Wiza. You need a second tool for non-LinkedIn sources.
Expensive when fully loaded
Wiza ($166/mo) plus Sales Navigator ($99-149/mo) costs $265-315/mo for LinkedIn data and phone numbers. SyncGTM provides broader data from more sources at $99/mo with no LinkedIn dependency.
No buying signals
Wiza gives you contact data but zero timing intelligence. No job changes, no funding alerts, no intent signals. You export contacts and hope the timing is right.
SyncGTM vs. Wiza: Feature-by-Feature Comparison
Here is how SyncGTM compares to Wiza:
| Feature | SyncGTM | Wiza |
|---|---|---|
| Data Sources | 20+ waterfall providers | LinkedIn + single verification source |
| Buying Signals | Job changes, funding, hiring, tech stack | Not available |
| CRM Integration | Native on all paid plans | HubSpot, Salesforce, Outreach on paid plans |
| Enrichment Beyond LinkedIn | Any contact source — CSV, CRM, API | LinkedIn/Sales Navigator only |
| Sales Navigator Export | Available | Core product — seamless export |
| Waterfall Enrichment | Built-in across 20+ sources | Not available |
Waterfall Enrichment
20+ providers vs LinkedIn-only. Higher match rates, broader coverage, no platform dependency.
Buying Signals
Job changes, funding, hiring — know when to reach out. Wiza provides zero timing intelligence.
Multi-Source Input
CSV uploads, CRM contacts, API — enrich from any source, not just LinkedIn.
Lower Total Cost
$99/mo all-in vs $265-315/mo for Wiza + Sales Navigator.
Is Wiza Worth It?
Wiza is worth it for teams whose entire prospecting workflow runs through Sales Navigator and who need a fast, reliable way to export and verify those contacts. The email verification is strong and the CRM push works well.
Wiza is not worth it for teams that prospect from multiple channels, need buying signals, or want to avoid the Sales Navigator dependency. The total cost of Wiza plus Sales Navigator is higher than full-featured alternatives.
The verdict: Wiza is the best Sales Navigator export tool on the market. But if LinkedIn is not your only prospecting channel, you need a broader platform.
