Key Takeaway
Mentioned Recently on News extracts structured professional data from any LinkedIn profile URL — including headline, experience, education, skills, and certifications — at 1 credit per run. It is part of SyncGTM's 75+ enrichment library and is available via CLI and MCP.
What is Mentioned Recently on News Action?
Mentioned Recently on News is a signal that detects when a company or specific keyword appears in recent news articles, press releases, and media coverage. It scans thousands of news sources to surface relevant mentions, giving sales and marketing teams real-time context about what is happening at their target accounts. News mentions often signal events that create buying windows — product launches, partnerships, executive changes, or industry recognition.
This signal is part of SyncGTM's enrichment library and returns structured data about each mention, including the article title, source, publication date, and a summary. By monitoring news activity, you can identify timely conversation starters, validate account prioritization, and trigger outreach that references events the prospect actually cares about. Relevance-based outreach consistently outperforms generic sequences.
This action uses waterfall enrichment to query multiple premium data providers in sequence, delivering higher match rates than single-source alternatives. Learn more about how waterfall enrichment works.
How it works
- 1
Provide a company name, domain, or keyword to monitor.
- 2
SyncGTM scans news aggregators, press release databases, and media outlets for recent mentions.
- 3
The signal returns a list of matching articles with titles, sources, dates, and summaries.
- 4
Use the results to personalize outreach, trigger workflows, or track market developments.
Use cases
Personalized Outreach
Reference a prospect's recent news coverage in your email or call. Congratulate them on an award, comment on a partnership, or tie your product to a challenge mentioned in the article.
Account Monitoring
Set up ongoing monitoring for target accounts. Get notified when they appear in the news so your reps can act on fresh intel rather than stale CRM data.
Competitive Intelligence
Track news mentions of competitors, their customers, and their partners. Identify market shifts, product launches, or customer complaints that create opportunities for you.
Market Research
Monitor industry keywords and trends to stay ahead of market changes. Identify emerging themes that should inform your messaging, content strategy, or product roadmap.
Input
| Field | Type | Required | Description |
|---|---|---|---|
| company_name | string | Yes | The company name or keyword to search for in news sources. |
Output
| Field | Type | Description |
|---|---|---|
| mentioned | boolean | Whether recent news mentions were found. |
| mention_count | number | Total number of news mentions found. |
| articles | array | List of articles with title, source, date, url, and summary. |
| latest_mention_date | string | Date of the most recent mention. |
| sentiment | string | Overall sentiment of coverage (positive, neutral, negative). |
Related enrichments
Raised Funding Recently
Detect companies that have raised funding across different rounds. Ideal for prioritizing fast growing accounts.
New Product Launched
Detect when a company launches a new product. Perfect for understanding strategic moves.
Leadership Change
Detect when a company hires or replaces senior leaders like CMO CRO VP Sales or RevOps.
Mergers and Acquisitions
Detect company M&A events. Ideal for outreach when organizations are restructuring.
New Blog Posted
Detect when a company publishes a new blog. Ideal for content monitoring and warm personalization.