Key Takeaway
New Blog Posted extracts structured professional data from any LinkedIn profile URL — including headline, experience, education, skills, and certifications — at 1 credit per run. It is part of SyncGTM's 75+ enrichment library and is available via CLI and MCP.
What is New Blog Posted Action?
New Blog Posted is a company signal that detects when a target organization publishes a new blog post on their website. It monitors company blogs and content feeds to surface recently published articles. Blog posts reveal what a company is thinking about, investing in, and promoting — making them a valuable source of intelligence for personalized outreach and competitive analysis.
This signal returns structured data including the blog post title, URL, publication date, author, and a brief summary. Sales reps can reference recent blog posts in their outreach to demonstrate genuine interest in the prospect's business. Marketing teams can use blog monitoring to track competitor messaging, identify content gaps, and discover partnership opportunities based on shared themes.
This action uses waterfall enrichment to query multiple premium data providers in sequence, delivering higher match rates than single-source alternatives. Learn more about how waterfall enrichment works.
How it works
- 1
Provide a company domain.
- 2
SyncGTM scans the company's blog, RSS feeds, and sitemap for recently published posts.
- 3
The signal returns details about new blog posts including title, URL, date, author, and summary.
- 4
Use the results to personalize outreach, monitor competitor content, or trigger engagement workflows.
Use cases
Personalized Cold Outreach
Reference a prospect's latest blog post in your email to show you have done your research. Tie the blog topic to a relevant use case for your product.
Competitor Content Monitoring
Track competitor blogs to stay ahead of their messaging, product updates, and thought leadership. Identify gaps and opportunities in your own content strategy.
Partnership Opportunities
Discover companies writing about topics that align with your product. Reach out about co-marketing opportunities, guest posts, or integration partnerships.
Input
| Field | Type | Required | Description |
|---|---|---|---|
| domain | string | Yes | The company's website domain (e.g., acme.com). |
Output
| Field | Type | Description |
|---|---|---|
| new_post_found | boolean | Whether a new blog post was detected. |
| posts | array | List of recent posts with title, url, date, author, and summary. |
| blog_url | string | URL of the company's blog. |
| domain | string | The domain that was scanned. |
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