LinkedIn Audit

Overview

linkedin-audit benchmarks a company's or person's LinkedIn presence using SyncGTM — page insights, follower growth, post themes, engagement patterns, and content gaps. Useful for agencies pitching LinkedIn management, teams benchmarking themselves, or reps decoding a prospect's content strategy.

How it works

1. 1

   Takes a company or person (name or LinkedIn URL) and the audit's purpose

2. 2

   Pulls page insights and recent posts (or profile + posts for a person)

3. 3

   Analyses post frequency, content mix, engagement rate, and top-performing themes

4. 4

   Benchmarks against industry norms and identifies the biggest gaps

5. 5

   Outputs an audit with specific recommendations, plus a pitch angle for agency use

How to use it

1. 1

   Download the skill file — it saves as linkedin-audit.zip.

2. 2

   In Claude, open Settings → Capabilities → Skills and upload the .zip (or unzip the linkedin-audit/ folder into .claude/skills/ for Claude Code).

3. 3

   Tailor it to your goal — e.g. 'Customize linkedin-audit as an agency pitch for LinkedIn management'.

4. 4

   Trigger it anytime by typing /linkedin-audit and naming the company or profile to audit.

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