Key Takeaway
Pipedrive - Get Leads lets you fetch lead records from your pipedrive pipeline. — included in your plan at no extra credit cost. It is part of SyncGTM's 15+ lead source library .
What is Pipedrive - Get Leads?
The Pipedrive - Get Leads lead source connects to your Pipedrive CRM and pulls lead records from your Leads Inbox, the dedicated pre-pipeline workspace where early-stage prospects live before they are converted into deals. Pipedrive's lead object is distinct from persons and organizations: it represents a potential sales opportunity that has not yet been qualified or moved into your sales pipeline. This connector lets you extract those early-stage leads into SyncGTM, enrich them with verified contact data, firmographic intelligence, and buying signals, and then push the enriched leads back to Pipedrive so your team can qualify faster and with more context.
The Leads Inbox in Pipedrive is where many sales teams triage inbound interest, import lists from events or marketing campaigns, and stage prospects before committing them to a pipeline. The problem is that leads in the inbox often have minimal data, perhaps just a name and email from a form submission, or a company name from a trade show badge scan. Without enrichment, your SDRs waste time researching each lead manually, or worse, they skip the research and reach out with generic messaging. The SyncGTM connector fixes this gap by automating the enrichment of inbox leads, turning sparse records into data-rich prospect profiles that enable personalized, relevant outreach from the first touch.
This connector supports filtering by lead source, owner, creation date, and archival status, so you can target exactly the segment of leads you want to enrich. It works seamlessly alongside the Pipedrive - Get Organizations and Pipedrive - Get Persons connectors, giving you complete coverage of all Pipedrive object types within SyncGTM. Set up a recurring schedule to automatically enrich new leads as they enter the inbox, or run ad-hoc pulls when you need to process a batch from a specific campaign or event. Either way, the result is the same: your Pipedrive Leads Inbox becomes a launchpad for qualified, data-rich outreach instead of a graveyard of incomplete records.
Once your data is in SyncGTM, you can run it through waterfall enrichment to fill in missing emails, phone numbers, and firmographics from 75+ data providers. Pair this lead source with SyncGTM's enrichment actions and push clean, enriched records directly to your connected CRM or outreach tool. Learn more about how waterfall enrichment works.
How it works
- 1
Authenticate by entering your Pipedrive API token in SyncGTM's integrations settings. The same token works for organizations, persons, and leads.
- 2
Configure optional filters: pull leads by owner, source, archived status, or creation date range. Leave filters empty to pull all leads from your Leads Inbox.
- 3
Map Pipedrive lead fields to SyncGTM table columns. The auto-mapper handles standard fields; custom fields are mapped automatically with their original names.
- 4
Run the pull manually or configure a recurring schedule. SyncGTM handles pagination and rate limiting against the Pipedrive Leads API.
- 5
Chain enrichment steps to verify emails, append phone numbers, add firmographic data, and optionally push enriched leads back to Pipedrive or convert them to deals.
Use cases
Enrich inbound leads before qualification
Automatically pull new leads from the Pipedrive Inbox, enrich them with company size, revenue, industry, and tech stack data, and push the enriched data back so SDRs can qualify leads faster using complete information.
Post-event lead processing
After a conference or webinar, import scanned leads into Pipedrive, pull them into SyncGTM for batch enrichment with verified emails, LinkedIn profiles, and company data, and push the enriched records back for immediate follow-up.
Lead scoring and routing
Pull all unarchived leads from Pipedrive, enrich with firmographic and intent data in SyncGTM, apply lead scoring rules, and update the scores back in Pipedrive to prioritize which leads get routed to which reps.
Archive cleanup and re-engagement
Pull archived leads from Pipedrive, re-enrich them with the latest contact and company data, identify leads whose companies have grown or changed, and move qualified ones back to the active inbox for re-engagement.
Campaign attribution and analysis
Pull leads filtered by source (e.g., a specific campaign or channel), enrich with additional firmographic data, and analyze which lead sources produce the highest-quality prospects based on enriched attributes.
Related lead sources
Pipedrive - Get Organizations
Retrieve organization records from Pipedrive.
Pipedrive - Get Persons
Pull person and contact records from Pipedrive.
Get Objects from HubSpot
Pull contacts, companies, and deals from your HubSpot CRM.
Get Records from Salesforce
Fetch leads, contacts, and accounts from Salesforce.
Scrape People
Scrape people by name, role, or company to build prospect lists.
Import CSV
Import leads and records from CSV files directly into your workflow.