Key Takeaway
Search Objects in Close CRM lets you query contacts, leads, and opportunities in close crm. — included in your plan at no extra credit cost. It is part of SyncGTM's 15+ lead source library .
What is Search Objects in Close CRM?
The Search Objects in Close CRM lead source connects your Close CRM account to SyncGTM, enabling you to search and retrieve leads, contacts, opportunities, and activities from Close's sales-focused CRM platform. Close is built for inside sales teams that rely heavily on calling and emailing, and its data model is optimized for high-velocity outbound workflows. This integration lets you pull your Close data into SyncGTM to enrich it with additional firmographic, technographic, and contact data from dozens of providers, then push the enriched records back to Close or forward them to other tools in your revenue stack.
Close CRM stores rich activity data alongside your standard lead and contact records, including call logs, email threads, SMS messages, and task histories. The SyncGTM connector gives you access to all of these object types through Close's search API, so you can build powerful segments based on both demographic attributes and behavioral signals. For example, you could pull all leads who haven't been contacted in 30 days, all contacts at companies with more than 100 employees, or all opportunities in a specific pipeline stage. This level of filtering precision means you only pull the records that matter for your current workflow.
For sales teams that use Close as their daily operating system, the SyncGTM connector transforms raw CRM records into enriched, actionable intelligence. Pull your hottest leads into SyncGTM, verify their emails, append direct-dial phone numbers, enrich their companies with revenue and headcount data, run lead scoring, and sync everything back to Close so your reps can pick up the phone with confidence. The integration supports both one-time pulls and recurring schedules, making it easy to build always-on data enrichment loops that keep your Close CRM populated with the most accurate, up-to-date information available.
Once your data is in SyncGTM, you can run it through waterfall enrichment to fill in missing emails, phone numbers, and firmographics from 75+ data providers. Pair this lead source with SyncGTM's enrichment actions and push clean, enriched records directly to your connected CRM or outreach tool. Learn more about how waterfall enrichment works.
How it works
- 1
Generate a Close API key in your Close CRM settings and add it to SyncGTM's integrations page. No OAuth flow is needed; a simple API key authenticates the connection.
- 2
Choose the Close object type to search: leads, contacts, opportunities, or activities. Apply search filters using Close's query syntax to target a specific segment.
- 3
Map Close fields to SyncGTM table columns. Standard fields like name, email, phone, and company are auto-mapped; custom fields can be configured manually.
- 4
Run the search on demand or configure a recurring schedule. SyncGTM handles Close API pagination and rate limits, pulling all matching records into your table.
- 5
Add enrichment steps, scoring models, or downstream actions to process and enrich the imported Close data automatically.
Use cases
Re-engage dormant leads with enriched data
Search for leads in Close that have had no activity in the last 30 days, pull them into SyncGTM, re-verify their email and phone data, enrich with latest company signals, and push updated records back to Close for a re-engagement sequence.
Enrich new leads before first outreach
Set up a daily pull of newly created Close leads, automatically enrich them with verified contact info, company firmographics, and technographics, and update the enriched data in Close before your SDR team begins outreach.
Pipeline analytics with enriched opportunity data
Pull all open opportunities from Close, enrich the associated companies with revenue estimates and growth signals, and analyze the enriched data to identify which segments convert best and where pipeline is at risk.
Call list prioritization
Search for contacts in Close with valid phone numbers, enrich with direct-dial verification and company intent signals, and generate a prioritized call list sorted by likelihood to convert for your inside sales team.
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