Key Takeaway
Search Records in Attio lets you search and retrieve records from your attio workspace. — included in your plan at no extra credit cost. It is part of SyncGTM's 15+ lead source library .
What is Search Records in Attio?
The Search Records in Attio lead source connects your Attio workspace to SyncGTM, allowing you to search, filter, and retrieve people, companies, deals, and custom objects from Attio's relationship-first CRM. Attio is increasingly popular among modern startups and growth-stage companies for its flexible data model and real-time collaboration features. This integration brings your Attio records into SyncGTM's enrichment engine so you can layer on additional data from dozens of providers, validate contact information, and build sophisticated go-to-market workflows without leaving your existing CRM ecosystem.
Unlike traditional CRM integrations that only support flat exports, the Attio connector leverages Attio's powerful filtering and search API to let you pull precisely the records you need. You can search by attribute values, filter by list membership, query by relationship status, or combine multiple conditions to target a specific segment. The connector maps Attio's flexible attribute system to typed SyncGTM columns, preserving multi-select fields, linked records, and custom attribute types so you never lose data fidelity during the sync process.
For teams that use Attio as their primary CRM, this connector is the fastest way to operationalize your relationship data. Pull your hottest prospects into SyncGTM, enrich them with verified emails and phone numbers, layer on firmographic and intent data, run lead scoring models, and push the enriched results back to Attio or into your outbound sequencing tools. The integration supports both manual and scheduled pulls, so you can build always-on enrichment loops that keep your Attio workspace populated with the freshest, most complete data available. This is particularly valuable for teams running account-based sales motions where data quality directly impacts conversion rates.
Once your data is in SyncGTM, you can run it through waterfall enrichment to fill in missing emails, phone numbers, and firmographics from 75+ data providers. Pair this lead source with SyncGTM's enrichment actions and push clean, enriched records directly to your connected CRM or outreach tool. Learn more about how waterfall enrichment works.
How it works
- 1
Generate an Attio API key in your Attio workspace settings and add it to your SyncGTM integrations page. Authentication takes under a minute.
- 2
Select the Attio object type to search: people, companies, deals, or a custom object. Apply attribute-based filters to narrow your search (e.g., company size > 50, deal stage = 'Negotiation').
- 3
Configure field mapping to select which Attio attributes map to SyncGTM table columns. The auto-mapper handles standard attributes; custom attributes can be mapped manually.
- 4
Run the search manually or set a recurring schedule. SyncGTM manages Attio API pagination and rate limits, pulling all matching records into your enrichment table.
- 5
Chain enrichment steps, scoring rules, or CRM write-back actions to build a complete automated workflow on top of your Attio data.
Use cases
Enrich Attio contacts for outbound sequences
Search for people in your Attio workspace tagged with a specific list or deal stage, enrich them with verified work emails and direct-dial numbers, and export the enriched contacts to your outbound sequencing tool.
Build target account lists from Attio companies
Filter companies in Attio by attributes like industry, employee count, or funding stage, pull them into SyncGTM, enrich with technographic and intent signals, and generate a prioritized target account list for your ABM campaigns.
Deal intelligence enrichment
Pull open deals from Attio, enrich the associated companies with the latest revenue estimates, hiring trends, and technology usage data, and feed the enriched data into your deal-review dashboards for better forecasting.
Investor relationship management
For VC and PE teams using Attio, search for portfolio companies or prospective investments, enrich them with financial and market data in SyncGTM, and maintain a continuously updated investment intelligence database.
Related lead sources
Get Objects from HubSpot
Pull contacts, companies, and deals from your HubSpot CRM.
Get Records from Salesforce
Fetch leads, contacts, and accounts from Salesforce.
Search Objects in Close CRM
Query contacts, leads, and opportunities in Close CRM.
Import CSV
Import leads and records from CSV files directly into your workflow.
Scrape People
Scrape people by name, role, or company to build prospect lists.
Scrape Companies
Scrape companies by industry, size, or other filters.