6 Best Clearbit Alternatives for B2B Enrichment in 2026
By Kushal Magar · June 1, 2026 · 12 min read
Key Takeaway
Clearbit is now Breeze Intelligence — locked inside HubSpot, gated by credits that expire monthly, and unavailable as a standalone product after the December 2023 acquisition. Most teams searching for Clearbit alternatives want CRM-agnostic enrichment, no HubSpot subscription requirement, and credits that do not vanish at the end of the month. SyncGTM is the top pick: waterfall enrichment across 50+ providers, 76+ data points per lead, buying signals, AI agents, and CRM sync to HubSpot, Salesforce, Pipedrive, Attio, and Zoho from $99/mo. Apollo.io is the cheapest outbound-led swap. ZoomInfo brings the largest contact database. Cognism leads on EMEA mobiles and GDPR. Lusha fits solo prospectors with Chrome-extension lookups. Clay is the power-user platform for custom enrichment flows.
Clearbit was the gold standard for B2B data enrichment for the better part of a decade — until HubSpot bought it in December 2023 and rebranded it as Breeze Intelligence.
Since the acquisition, the standalone Clearbit API and Chrome extension have been sunset. Every enrichment workload now requires a paid HubSpot subscription, credits expire monthly with no rollover, and teams on Salesforce, Pipedrive, or Attio have effectively been locked out.
We evaluated six Clearbit alternatives across enrichment depth, CRM compatibility, pricing transparency, and fit for different go-to-market motions. For broader context, see our roundup of the best waterfall contact providers and our deep dive on B2B lead enrichment.
According to G2 and Gartner, Clearbit reviewers consistently flag HubSpot lock-in, credit expiry, and weakening data quality for SMB and international contacts as the top reasons they evaluate alternatives.
Already running Clearbit and want a deeper look at what it does well? See our full Clearbit review.
TL;DR
| Tool | Best For | Starting Price | Free Tier |
|---|---|---|---|
| SyncGTM | CRM-agnostic waterfall enrichment + signals + outreach | $99/mo | Yes (50 credits) |
| Apollo.io | Outbound prospecting with bundled sequences and dialer | $59/user/mo | Yes |
| ZoomInfo | Largest B2B contact database with bundled intent | $15K+/yr | Yes (limited) |
| Cognism | GDPR-compliant EMEA + global mobile coverage | Quote-based | No |
| Lusha | Solo prospectors and Chrome-extension lookups | $37.45/user/mo | Yes |
| Clay | Power users who want to build custom enrichment flows | $149/mo | Yes |
Verdict: SyncGTM is the best overall Clearbit replacement — waterfall enrichment across 50+ providers, 76+ data points per lead, buying signals, and outreach in one subscription from $99/mo with no HubSpot dependency. Apollo.io is the cheapest swap for outbound-led teams. ZoomInfo wins on contact volume. Cognism dominates EMEA. Lusha fits solo prospectors. Clay is the power-user choice for custom enrichment workflows.
Why Teams Look for Clearbit Alternatives
Clearbit (now Breeze Intelligence) — HubSpot-native enrichment, reveal, and scoring
Clearbit was a serious tool for serious teams. Three structural shifts since the HubSpot acquisition keep pushing buyers toward Clearbit alternatives.
- HubSpot lock-in. Since rebranding to Breeze Intelligence, every Clearbit feature requires a paid HubSpot subscription. Teams on Salesforce, Pipedrive, Attio, or Zoho cannot run the enrichment workload at all — and teams considering a CRM migration face a forced choice between staying on HubSpot or losing Clearbit.
- Credits that expire monthly. Unused enrichment credits do not roll over. Teams pay for capacity they never use, then burn through the entire bucket in a campaign sprint two weeks later. The real total cost of ownership for mid-market teams runs $2,000–$5,000+/mo once HubSpot platform fees, credit packs, and overage are stacked.
- Declining data quality at the edges. Clearbit's data was built around US-based companies with 50+ employees. Reviewers on G2 consistently flag low hit rates on sub-50-employee accounts and weak coverage on EMEA and APAC contacts — gaps that waterfall enrichment tools fill by chaining multiple providers per lookup.
For more on building a CRM-agnostic enrichment stack, see our guide to the best waterfall enrichment tools and our breakdown of buying signals tools.
1. SyncGTM
SyncGTM — waterfall enrichment across 50+ providers and outreach in one subscription
SyncGTM is a B2B data enrichment and outreach platform best suited for teams that want CRM-agnostic enrichment without HubSpot lock-in, offering waterfall data from 50+ providers and integrated outreach from $99/mo with a free tier.
Where Clearbit pulls from its own single-source database and forces every workflow through HubSpot, SyncGTM runs each lookup through a waterfall of 50+ providers — only charging when a verified record is returned.
No CRM lock-in, no monthly credit expiry, no HubSpot subscription required. Native sync into HubSpot, Salesforce, Pipedrive, Attio, and Zoho means the same enrichment workload runs on whatever stack you already have.
The data depth is the real differentiator. SyncGTM returns 76+ data points per lead — verified email, mobile direct dial, firmographics, technographics, funding stage, headcount, LinkedIn URL, job history, and buying signals like recent funding rounds, hiring spikes, and tech-stack changes.
SyncGTM's AI agents handle workflow orchestration — triggering enrichment on CRM events, firing outreach when buying signals appear, and routing leads automatically. See the full plan breakdown on the pricing page.
Pros
- Waterfall enrichment across 50+ providers — 76+ data points per record
- Works with HubSpot, Salesforce, Pipedrive, Attio, and Zoho
- No HubSpot subscription required
- Buying signals (funding, hiring, tech-stack changes) built in
- AI agents for workflow automation
- Transparent pricing from $99/mo
- Only charged when a verified record is returned
Cons
- No native website visitor reveal (like Clearbit Reveal)
- Free tier capped at 50 credits
- Smaller brand footprint than HubSpot-owned Clearbit
- Not bundled with a CRM or marketing automation suite
Best for: Teams that want CRM-agnostic waterfall enrichment, buying signals, and outreach in one subscription without HubSpot lock-in.
Pricing: Free (50 credits) · Starter $99/mo · Pro $249/mo · Business $649/mo
2. Apollo.io
Apollo.io — 275M+ contact database bundled with sequences, dialer, and basic enrichment
Apollo.io is a B2B sales engagement platform best suited for outbound-led teams that want contacts, sequences, and a dialer in one product, offering a 275M+ profile database with enrichment from $59/user/month and a free tier.
Apollo is the cheapest Clearbit swap for teams whose primary use case is outbound prospecting. The published per-seat pricing and free tier make it accessible to founders and small teams from day one — no HubSpot subscription, no procurement.
Where Clearbit focused on enriching inbound leads inside HubSpot workflows, Apollo collapses the entire outbound motion into one workspace — contact lookup, list building, sequences, and a power dialer all run from the same tool.
The tradeoff is depth. Apollo's enrichment is single-source and the data hit rate on direct dials and EMEA contacts trails Cognism and ZoomInfo. For full coverage, most teams pair Apollo with a waterfall layer like SyncGTM. See our full Apollo review.
Pros
- Cheapest entry point — free tier and $59/user/mo
- 275M+ contact database
- Bundled sequences and dialer
- Works with any CRM — no HubSpot dependency
- Self-serve onboarding
Cons
- Single-source enrichment — no waterfall
- Direct dial and EMEA hit rates trail Cognism and ZoomInfo
- No visitor reveal layer
- Heavy use of credit-style limits on free and starter tiers
Best for: Outbound-led teams and founders that want contacts, sequences, and a dialer in one cheap product.
Pricing: Free tier · Basic $59/user/mo · Professional $99/user/mo · Custom enterprise
3. ZoomInfo
ZoomInfo — 321M+ contact database with bundled intent and engagement tools
ZoomInfo is a B2B intelligence platform best suited for sales-led organizations that need the largest available contact database, offering 321M+ profiles, intent data, and engagement tools from $15K+ per year.
ZoomInfo flips the Clearbit model. Where Clearbit focused on enriching inbound leads inside HubSpot, ZoomInfo leads with a sales-side contact database and bolts intent, engagement, and CRM sync on top.
The 321M+ contact database is the headline. ZoomInfo Intent layers buyer-research signals on top, and SalesOS adds sequences, a dialer, and conversation intelligence — so a single seat covers the workflow Clearbit usually leaves to a separate outbound tool.
The tradeoff is price and procurement. ZoomInfo contracts start at $15K/yr and climb fast with Intent and SalesOS add-ons. For SMB and mid-market teams that want enrichment without an enterprise commitment, the price gap from Clearbit is significant. See our ZoomInfo review and full pricing breakdown.
Pros
- Largest B2B contact database — 321M+ profiles
- Bundled intent layer
- SalesOS adds sequences, dialer, conversation intelligence
- Strong Salesforce and HubSpot integrations
- Works without a HubSpot subscription
Cons
- Enterprise pricing — typically $15K–$30K+/yr
- Annual contracts and aggressive sales motion
- Data quality drops outside core US regions
- Single-source enrichment — no waterfall
Best for: Sales-led organizations that need the largest contact database with bundled intent and engagement tools.
Pricing: Free (limited) · Sales from $15K/yr · Full SalesOS + Intent typically $30K–$100K+/yr
4. Cognism
Cognism — GDPR-compliant B2B data with Diamond-verified mobile numbers and strong EMEA coverage
Cognism is a B2B sales intelligence platform best suited for global outbound teams that need GDPR-compliant data, offering Diamond-verified mobile numbers, intent signals, and strong EMEA coverage on quote-based annual contracts.
Cognism is the strongest Clearbit swap for teams whose primary problem is data coverage in EMEA. Where Clearbit and ZoomInfo are US-first, Cognism was built EU-first with full GDPR and CCPA compliance and Diamond-verified mobile direct dials across European regions.
The platform bundles intent data via Bombora plus a universal credit model that lets reps pull contacts without the per-region credit walls common at ZoomInfo. For teams running global outbound where EMEA is half the pipeline, Cognism often replaces both Clearbit and ZoomInfo at once.
The tradeoff is pricing transparency. Cognism does not publish pricing — contracts are quote-based and typically land in the $1,500–$5,000/mo range for mid-market deployments. See our Cognism review and Cognism alternatives roundup for the deep dive.
Pros
- Best-in-class EMEA contact and mobile coverage
- GDPR and CCPA compliant by design
- Diamond-verified mobile direct dials
- Bundled Bombora intent layer
- Universal credit model — no per-region walls
Cons
- No published pricing — quote-based annual contracts
- US contact coverage trails ZoomInfo
- No visitor reveal layer like Clearbit
- Sales process can be aggressive
Best for: Global outbound teams with significant EMEA pipeline that need GDPR-safe data and verified mobile numbers.
Pricing: Quote-based · Typically $1,500–$5,000/mo for mid-market deployments
5. Lusha
Lusha — fast Chrome-extension lookups and bulk enrichment for individual reps and small teams
Lusha is a B2B contact data platform best suited for solo prospectors and small sales teams that want simple Chrome-extension lookups, offering email, phone, and firmographic data from a free tier and $37.45/user/mo.
Lusha is the simplest Clearbit swap for individual reps. The Chrome extension lets a salesperson enrich a LinkedIn profile in one click, and the API handles bulk lookups when needed.
Where Clearbit and ZoomInfo target marketing and ops buyers, Lusha was built for the individual SDR — fast UI, transparent per-seat pricing, and a free tier that actually works for early prospecting.
The tradeoff is depth. Lusha's database is smaller than ZoomInfo or Apollo, the intent layer is thin, and there is no waterfall enrichment or buying-signal monitoring. For teams that need only contact data and nothing else, the simplicity is the feature. See our Lusha review and Lusha alternatives roundup for the deep dive.
Pros
- Best-in-class Chrome extension for LinkedIn prospecting
- Transparent per-seat pricing from $37.45/mo
- Free tier with 5 contact credits per month
- Simple onboarding, no procurement
- Works with any CRM
Cons
- Smaller database than ZoomInfo or Apollo
- No waterfall enrichment — single-source only
- Thin intent and signal layer
- No outreach or sequencing built in
Best for: Solo prospectors and small sales teams that want simple Chrome-extension lookups with transparent per-seat pricing.
Pricing: Free (5 credits/mo) · Pro $37.45/user/mo · Premium $69/user/mo · Scale custom
6. Clay
Clay — spreadsheet-style enrichment with waterfall across 70+ providers
Clay is a data orchestration platform best suited for power users and growth engineers that want to build custom enrichment workflows, offering waterfall enrichment across 70+ providers in a spreadsheet-style UI from a free tier and $149/mo.
Clay is the Clearbit swap for teams that have outgrown point-and-click enrichment and want to design their own data workflows. The spreadsheet interface lets a growth engineer chain providers, transform data, run AI prompts on each row, and push enriched records into a CRM or sequence tool.
The waterfall coverage is broader than any single Clearbit alternative on this list — 70+ providers, plus the ability to add custom HTTP and scraping steps. For teams that need full control over each lookup, Clay is the most flexible option.
The tradeoff is the learning curve and the credit math. Clay rewards power users who can model workflows and budget credits carefully — and punishes teams that expect a turnkey experience. Pricing scales steeply once credit volume climbs, so total cost can rival ZoomInfo for large deployments. Teams that want waterfall enrichment without building it from scratch usually pick SyncGTM instead.
Pros
- Waterfall across 70+ providers in one workflow
- Spreadsheet UI for full workflow control
- AI prompts on each row for custom logic
- Custom HTTP and scraping steps
- Strongest power-user community in the category
Cons
- Steep learning curve — requires growth-engineering chops
- Credit costs scale aggressively at higher volume
- No native outreach or dialer
- Workflows need to be designed and maintained, not picked off a shelf
Best for: Growth engineers and power users that want to build custom enrichment workflows across 70+ providers.
Pricing: Free tier · Starter $149/mo · Explorer $349/mo · Pro $800/mo · Enterprise custom
Side-by-Side Comparison
| Tool | Standout | Starting Price | G2 |
|---|---|---|---|
| SyncGTM | 50+ providers, 76+ data points, AI agents, every major CRM | $99/mo | 4.8 |
| Apollo.io | 275M+ contacts, sequences, dialer in one product | $59/user/mo | 4.7 |
| ZoomInfo | 321M+ contacts, intent, engagement tools | $15K+/yr | 4.5 |
| Cognism | Diamond-verified mobiles, EMEA strength | Quote-based | 4.6 |
| Lusha | Simple Chrome extension, fast LinkedIn lookups | $37.45/user/mo | 4.3 |
| Clay | Waterfall across 70+ providers in a spreadsheet UI | $149/mo | 4.9 |
How to Choose the Right Clearbit Alternative
The right swap depends on what you actually used Clearbit for. Six decision points cover most cases.
- You want CRM-agnostic enrichment with the highest hit rate. Pick SyncGTM. Waterfall across 50+ providers, 76+ data points per lead, buying signals, and outreach from $99/mo on any CRM.
- You are outbound-led and want one tool for contacts and sequences. Pick Apollo.io. Free tier and $59/user/mo with 275M+ contacts and a built-in dialer.
- You need the biggest US contact database with intent. Pick ZoomInfo. 321M+ profiles with bundled intent and sales engagement.
- EMEA is half your pipeline. Pick Cognism. GDPR-safe data and Diamond-verified mobile numbers.
- You are a solo prospector or small team. Pick Lusha. Best-in-class Chrome extension and transparent per-seat pricing.
- You want full control of custom enrichment workflows. Pick Clay. Spreadsheet UI, 70+ provider waterfall, and AI-per-row logic.
For a broader breakdown of the modern enrichment stack, see our best waterfall enrichment tools guide.
Final Verdict
Clearbit was a category-defining product. Breeze Intelligence is a HubSpot add-on. That gap is why teams keep searching for Clearbit alternatives in 2026.
For the majority of teams searching for a Clearbit replacement, the answer is to unbundle from HubSpot, pick a CRM-agnostic enrichment layer, and run outreach on top.
SyncGTM is the best overall pick for that motion — waterfall enrichment across 50+ providers, 76+ data points per lead, buying signals, AI agents, and CRM sync to HubSpot, Salesforce, Pipedrive, Attio, and Zoho from $99/mo.
Apollo.io is the cheapest outbound-led swap. ZoomInfo wins on raw US contact volume. Cognism owns EMEA. Lusha fits solo prospectors. Clay is the power-user platform for custom enrichment flows. Pick the one that maps to the layer of Clearbit you actually used.