Clearbit is a B2B data enrichment tool that was acquired by HubSpot in 2023 and rebranded as Breeze Intelligence. It provides firmographic enrichment, visitor identification (Reveal), and form shortening — but now only works inside HubSpot. Pricing starts at $45/mo for 100 credits, with real total cost reaching $1,340-5,000+/mo when you include the required HubSpot subscription. For teams using any CRM besides HubSpot, Clearbit is no longer an option.

You are probably here because you heard about the acquisition and want to know what actually happened to the product. Fair question. The short answer: standalone Clearbit is gone. What replaced it only works inside HubSpot.

Before the acquisition, Clearbit was a standalone data enrichment tool — competing head-to-head with platforms like Apollo.io and ZoomInfo. You could plug it into any CRM, any marketing stack, any workflow. It had an open API. It worked with Salesforce, Pipedrive, and dozens of other tools. That flexibility is what made it popular.

That product no longer exists. Since December 2023, Clearbit has been absorbed into HubSpot's ecosystem as Breeze Intelligence. The API is being sunset. The Chrome extension is deprecated. If you do not use HubSpot, Clearbit is no longer an option.

This Clearbit review covers what actually remains of the product, what it costs when you add up HubSpot fees and credits, where the data quality stands in 2026, and whether SyncGTM is a better fit for teams that need CRM-agnostic enrichment with real-time signals.

Clearbit Review: What You Get (and What You Don't)

Clearbit (Breeze Intelligence) is a B2B data enrichment and visitor identification tool now embedded inside HubSpot. It appends firmographic and technographic data to your CRM contacts, identifies anonymous website visitors, and shortens forms by auto-filling known fields.

Here is a quick-reference table of what is included and what is missing:

The takeaway: Clearbit still enriches contact records and identifies website visitors. But everything else that made Clearbit flexible — the open API, the CRM-agnostic integrations, the standalone product — is gone.

Data Quality: How Accurate Is Clearbit Really?

Clearbit's data quality is the one area where the product still holds up — with caveats. For US-based companies with 50+ employees, firmographic data (industry, revenue range, employee count, tech stack) is consistently accurate. Multiple G2 reviewers rate accuracy in the 80-90% range for this segment.

Where accuracy drops

The story changes for three segments. Small companies under 50 employees see noticeably lower match rates. International companies outside North America and Western Europe have significant data gaps. And contact-level data — direct emails and phone numbers — is less reliable than firmographic data across the board.

This is the fundamental problem with relying on a single data source. Clearbit pulls from its own database. When that database has gaps, you get gaps. There is no fallback, no secondary provider, no waterfall logic to fill holes.

How waterfall enrichment solves this

Waterfall enrichment queries multiple data providers in sequence. If provider A returns no result, the system automatically tries provider B, then C. This is how SyncGTM works — 20+ data sources checked automatically, so you get the highest possible match rate regardless of company size or geography.

Clearbit does not offer waterfall enrichment. You get one source. If it misses, you get nothing.

Clearbit Reveal: Visitor Identification Tested

Reveal (now part of Breeze Intelligence) identifies companies visiting your website by matching IP addresses to firmographic data. It does not identify individual people — only the company they work for.

In practice, Reveal works best for high-traffic B2B sites. If you get 10,000+ monthly visitors, you will see a meaningful number of company identifications. For smaller sites, the signal-to-noise ratio drops because fewer visitors can be matched to known company IPs.

The remote work problem

Reveal relies on IP-to-company matching. With the shift to remote and hybrid work, a growing percentage of B2B visitors browse from home networks, VPNs, or co-working spaces. These visitors are invisible to Reveal. Multiple users on Reddit report match rates dropping below 30% for their sites since 2024.

Each Reveal identification also consumes a credit. At $0.45 per credit on the entry plan (100 credits for $45/mo), identifying anonymous visitors becomes expensive fast — especially when many identifications return companies that are not in your ICP.

Breeze Intelligence product page — March 2026

The HubSpot Lock-In: What Changed After the Acquisition

HubSpot acquired Clearbit in December 2023. Since then, the product has been fully absorbed into HubSpot's platform as Breeze Intelligence. This is the single biggest change and the reason most Clearbit review posts now come with a warning label.

What was lost

• The standalone Clearbit product is being sunset
• The open API that worked with any tool is being deprecated
• Salesforce, Pipedrive, and other CRM integrations are gone
• The Chrome extension for on-the-fly enrichment is deprecated
• Independent pricing — Clearbit now requires a paid HubSpot subscription as a baseline

Why this matters for your team

If your sales team uses Salesforce and you were relying on Clearbit for enrichment, you now have two options: migrate your entire CRM to HubSpot, or find a new enrichment provider. There is no middle ground. Clearbit does not work outside HubSpot anymore.

Even if you already use HubSpot, the lock-in has pricing implications. Breeze Intelligence is an add-on to your existing HubSpot subscription. You are paying for HubSpot Marketing Hub or Sales Hub (starting at $890/mo for Professional) plus Breeze Intelligence credits on top. The total cost of ownership is dramatically higher than standalone Clearbit ever was.

Clearbit Pricing Breakdown (Breeze Intelligence)

Clearbit pricing in 2026 runs on a credit-based system inside HubSpot. One credit equals one record enrichment or one Reveal identification. Credits reset monthly with no rollover. Here is what each tier costs:

• --100 credits ($45/mo annual, $50/mo monthly): Basic enrichment, form shortening, Reveal visitor ID. Enough for testing, not production.
• --1,000 credits (~$450/mo estimated): All features plus continuous enrichment. Pricing is not publicly listed — you need to talk to sales.
• --10,000 credits (~$4,500/mo estimated): Full feature set with continuous enrichment. Enterprise-level volume. Also requires a sales conversation.

Breeze Intelligence pricing page — March 2026

What you actually pay: total cost of ownership

The credit price is only part of the story. Here is a realistic scenario for a mid-market sales team:

• HubSpot Sales Hub Professional: $890/mo (required baseline)
• Breeze Intelligence 1,000 credits: ~$450/mo
• Additional credit packs when you run out mid-month: variable
• Realistic monthly total: $1,340-2,000+/mo

Compare that to standalone Clearbit, which used to cost $99-499/mo with no CRM subscription required. The acquisition roughly tripled the total cost of ownership for the same enrichment capability.

Hidden costs to watch

• No credit rollover: Unused credits expire at the end of every month. Use them or lose them.
• HubSpot subscription required: You cannot buy Breeze Intelligence credits without an active HubSpot paid plan.
• Reveal burns credits fast: Every anonymous visitor identification consumes a credit, even if the company is not in your ICP.
• Downgrade penalties: Downgrades only take effect at the end of your contractual commitment, not immediately.
• Opaque pricing: Only the 100-credit tier is publicly listed. Everything above requires a sales call.

What Are the Downsides of Using Clearbit in 2026?

The biggest downsides of Clearbit in 2026 are the HubSpot lock-in that eliminates CRM flexibility, credit-based pricing that makes costs unpredictable, declining accuracy for smaller and international companies, no buying signal capabilities, and the loss of the standalone product that made Clearbit popular in the first place.

HubSpot lock-in kills flexibility

This is the dealbreaker for most teams. If you use Salesforce, Pipedrive, Attio, Close, or any CRM besides HubSpot, Clearbit is off the table. Period. The standalone integrations are gone. The API is being deprecated. You either commit to HubSpot or you find a different enrichment tool.

Credit-based pricing creates budget anxiety

Credits expire monthly. They do not roll over. Every enrichment, every form fill, every Reveal identification burns a credit. Teams report running out mid-month and facing the choice between buying emergency credit packs at premium rates or going without enrichment until the cycle resets.

One paraphrased Capterra reviewer: "We went through 100 credits in the first week without realizing Reveal was consuming them on every visitor. Had to upgrade mid-cycle."

Data accuracy gaps for SMBs and international markets

Clearbit's database is strongest for mid-market and enterprise US companies. Once you move below 50 employees or outside North America and Western Europe, match rates and accuracy drop noticeably. Tools like Cognism offer stronger European coverage, while People Data Labs provides broader global reach through its API. For teams selling globally or targeting startups, this is a real limitation.

No buying signals or intent data

Clearbit enriches static firmographic data. It does not track job changes, funding rounds, technology adoptions, or other real-time buying signals. In 2026, teams need more than company size and industry — they need to know when a company is ready to buy. Clearbit does not provide this. If buying signals are a priority, see our guide to the best CRM enrichment tools that include intent data.

Support quality has declined post-acquisition

Multiple reviewers on G2 report slower support response times since the acquisition. Clearbit-specific issues now route through HubSpot's general support team, which may not have deep expertise in the enrichment product. Dedicated Clearbit support is gone.

SyncGTM vs. Clearbit: Feature-by-Feature Comparison

Here is how SyncGTM compares to Clearbit (Breeze Intelligence) across the features that matter most for GTM teams:

Is Clearbit Worth It?

Clearbit is worth it for teams that are already fully committed to HubSpot and need native enrichment without leaving the platform. If your entire GTM stack runs on HubSpot — CRM, marketing, sales sequences, everything — then Breeze Intelligence adds enrichment data directly into your existing workflows with zero integration overhead.

Clearbit is not worth it for everyone else. If you use Salesforce, Pipedrive, Attio, or any other CRM, Clearbit is not an option. If you need data from multiple sources (waterfall enrichment), Clearbit is not an option. If you need real-time buying signals, Clearbit is not an option. If you want transparent pricing without a mandatory platform subscription, Clearbit is not an option.

The verdict: Clearbit is a decent enrichment engine trapped inside a walled garden. The data quality is solid for US mid-market companies, but the HubSpot lock-in, expiring credit system, and lack of buying signals make it a poor choice for teams that need flexibility. If you want enrichment that works with your stack — not one that forces you to change it — look at CRM-agnostic alternatives.