5 Best Phone Number Databases for Italy in 2026 (Ranked)
By Kushal Magar · October 16, 2026 · 13 min read
Key Takeaway
A phone number database Italy teams can defend is judged on number quality and provenance, not record count. Since DPR 26/2022 the Registro Pubblico delle Opposizioni covers mobile numbers as well as listed landlines, its definition of subscriber includes legal persons, and Garante fines have landed on companies whose bought or inherited lists were not clean. Test every vendor on 200 to 500 Italian contacts, scrub against the RPO yourself, and ask where each number came from.
TL;DR
The best phone number database Italy buyers can pick is the one whose +39 numbers connect and whose origin you can explain to the Garante, not the one with the biggest record count. Here is the short version.
- Best for filling Italian gaps across sources: SyncGTM, waterfall across 50+ providers
- Best for phone-verified European mobiles: Cognism, quote-based, but Italy is not on its published do-not-call list
- Best for sampling coverage cheaply: Apollo.io, free tier, check current pricing
- Best budget LinkedIn-extension workflow: Kaspr, from EUR 45 per user
- Best quick lookups: Lusha, public pricing from USD 49.90/mo
Phone Number Database Italy: RPO, Art. 130 and the Garante
Before comparing vendors, know what you are allowed to do with the numbers they return. We read the statute texts on normattiva.it and the registry's own site for this section, and could not open garanteprivacy.it from our environment, so Garante material below comes from the EDPB copy of the code and from the enforcement tracker. It is general information, not legal advice.
Codice Privacy art. 130: the opt-out model for phone calls
Article 130 of the Codice in materia di protezione dei dati personalisplits channels. Automated calls without a human operator, and electronic messages such as email, fax, SMS and MMS, need the subscriber's consent. For other channels, live telephone calls included, paragraph 3-bis allows contact with anyone who has not exercised the right to object, and paragraph 3-ter says that objection is registered in the public register and that marketers must present their caller line identification.
This is why Italy feels different from consent-first markets. A live call to a number that is not in the register and has not objected can be lawful, but only if you also have a valid GDPR basis and an information notice behind it.
RPO and DPR 26/2022: mobile numbers and legal persons
The Registro Pubblico delle Opposizioni (RPO) used to protect only numbers published in subscriber directories. DPR 27 January 2022, n. 26 extended it to national fixed and mobile numbers not listed in those directories. Press coverage reports publication on 29 March 2022 and the extended service going live in July 2022. The registry site says a free enrolment covers fixed and mobile lines, and that operators must register to check their lists, consult it monthly and in any case before phone campaigns.
Two details matter for B2B. First, article 1 of the decree defines the subscriber (contraente) as any natural or legal person, body or association that holds a contract with a telephone provider, and the registry site uses the same wide definition. A company line can therefore be enrolled. Second, law 5/2018(article 1, paragraph 5) treats enrolment as a revocation of earlier consents given to anyone, with exceptions for existing contracts or ones that ended within thirty days. Paragraph 7 bars passing on or publishing the data of enrolled people for marketing unrelated to the controller's own products. A purchased list built on old consent is exactly the case this was written for.
The 2024 telemarketing code of conduct
The Garante approved the Codice di condotta per le attività di telemarketing e teleselling by provvedimento n. 148 of 7 March 2024. We read the full text from the EDPB-hosted copy. It binds adherents, and article 19 says they must extend its terms by contract to suppliers who have not joined. Four points stand out for anyone buying phone data.
- Who counts as a person: the code treats freelancers and sole proprietorships (ditte individuali) as data subjects for every purpose, so a sole trader's mobile is personal data.
- List buyers must do diligence (art. 6): check how list providers collected consent, review the notices and sign-up screens, keep immutable evidence such as IP and timestamp or double opt-in, and test a representative sample of the database.
- Check the register: lists must be run against the black list of prior objections and against the RPO.
- Calling windows and caller ID: no answered contacts before 9.00 or after 20.00 on weekdays, before 10.00 or after 19.00 on Saturdays and eves of holidays, or on Sundays and holidays, with a 15-minute tolerance, and the AGCOM-designated prefix or an identifiable number must show.
For the wider market, see our guide to the best B2B databases for Italy.
What Garante Fines Teach List Buyers
Recent Italian telemarketing penalties fell on energy companies, not data vendors, but each case turned on where contact data came from. That makes them a buyer's checklist.
- Enel Energia, EUR 79.1 million (8 February 2024): per the GDPR enforcement tracker, which cites the Garante, the company lacked measures to curb unlawful telemarketing by agents and took on 978 contracts from four previously sanctioned firms outside its sales network, plus weak security around customer systems.
- Eni Plenitude, EUR 6,419,631 (reported June 2024): Il Sole 24 Ore reports promotional calls without consent and calls to numbers entered in the RPO, and no controls over contracts won through unlawful contacts.
- Acea Energia, EUR 3 million, plus EUR 850,000 on agencies (decision of 10 April 2025): the EDPB summary says call centres used lists of recently switched customers, shared inside the network without specific consent, and that agencies must stop using lists whose lawfulness they cannot prove.
The pattern: an unclean list, an agent you did not vet, and no way to show where a number came from. Ask every phone data vendor for that last item in writing.
Why Italian Phone Data Is Fragmented
Italian company data starts with the Registro delle Imprese, held by the local Chambers of Commerce. It identifies legal entities and officers but is not a phone book, so a database that says it is built on the register still has to find numbers elsewhere. Add regional directories, trade associations and websites, and any single vendor sees only a slice of mid-market and family-owned firms.
The dialing format also hides detail. According to Wikipedia's summary of the national numbering plan, Italian mobiles start with 3 after +39 and are generally ten digits, with no leading zero, while landlines keep their 0 even from abroad. Since number portability began in 2002, the first digits no longer reliably show the current carrier.
- +39 3xx mobile: best chance of reaching a person, and the highest privacy exposure for a sole trader.
- +39 0x landline: usually an office or reception, easier to justify, often routed to a switchboard.
- Toll-free and shared-cost lines: corporate numbers that are rarely a direct dial.
Ask each vendor to tag every returned number by type and to report how many in your sample were mobiles versus main lines.
1. SyncGTM
SyncGTM is a GTM data platform best suited for teams whose first-choice database keeps returning blanks on Italian contacts. It waterfalls phone enrichment across 50+ providers, trying the next source whenever one has no number.
Because no single Italian source covers regional firms well, the same contact often exists in a second or third provider. A waterfall raises match rates on contacts any one vendor misses, and results sync to Salesforce, HubSpot, Pipedrive, Attio and Close. You can feed it company lists exported from register-based sources and add contact data on top.
SyncGTM does not pick your lawful basis or run the RPO check for you. Scrub the output yourself and keep your notice ready. See how the approach works in our waterfall phone finder roundup, or estimate spend with the credits estimator.
Pros
- Queries 50+ providers in sequence for higher Italian fill rates
- Native sync to Salesforce, HubSpot, Pipedrive, Attio and Close
- Sits beside a primary database to fill its gaps
- Free tier to test on your own Italian list
Cons
- It enriches contacts you specify rather than selling a static list
- RPO scrubbing and documenting your basis are steps you own
Best for: Outbound teams that need mobiles and direct lines for Italian contacts a single database misses.
Pricing: Free tier available. See the pricing page for current plans.
2. Cognism
Cognism is a Europe-first sales intelligence platform best suited for Italian-market SDR teams that dial mobiles all day and need a compliance page their legal contact can read.
Cognism's pricing page sells prospecting in two packages, Standard and Pro, with five seats each, and says one credit reveals one contact. It publishes no prices, only a quote, and describes on-demand mobile verification as part of Pro. Its Diamond Data product is described on the compliance page as mobile numbers validated manually by a team of researchers. A customer case study there calls it phone-verified mobile data with 87% accuracy, which is a vendor-published figure we did not reproduce.
The part Italian buyers should read closely is the do-not-call section. The compliance page FAQ says phone data is screened against registries in the UK, US, Australia, New Zealand, Germany, France, Ireland, Spain, Portugal, Croatia, Sweden and Belgium, and that Cognism is working to register elsewhere. Italy is not listed, and the page elsewhere mentions 15 lists without naming them. Ask Cognism in writing whether Italian numbers are checked against the RPO before delivery, because the answer decides whether you must run that check yourself.
Pros
- Phone-verified mobile product built for European calling teams
- Compliance page states its lawful basis and notification approach
- On-demand mobile verification on Pro
Cons
- Quote-only pricing, so budgeting needs a sales call
- Italy is absent from the published do-not-call country list
Best for: EMEA SDR teams with budget that live on the phone and will verify RPO handling in writing.
Pricing: Quote-based (Standard and Pro). Check current pricing with Cognism.
Read the full Cognism review.
3. Apollo.io
Apollo.io is a self-serve prospecting database best suited for small outbound teams that want a free tier to see how many Italian contacts they can pull before paying anyone.
Apollo's pricing page lists Free, Basic, Professional and Custom tiers, and says credits are pooled across the team, granted each billing cycle and not rolled over. Phone numbers consume credits, but the page we read does not say how many, and our fetch returned no dollar amounts, so check the live page or your account's credit list before budgeting.
The page carries a GDPR Compliant label beside its rating and says nothing about Italy, the RPO or the Garante. Italian depth is the open question: general guides say Milan-based finance, tech and consulting contacts are well covered while regional firms thin out, but those are secondary claims we did not test.
Pros
- Free tier lets you sample Italian coverage at no cost
- Credits pooled across the team
- Broad contact database beyond phone numbers
Cons
- Credit cost of a phone number not stated on the pricing page we read
- No Italy or RPO statement
Best for: Teams that want to size Italian coverage cheaply before committing budget.
Pricing: Free, Basic, Professional and Custom tiers. Check current pricing with Apollo.
Read the full Apollo.io review.
4. Kaspr
Kaspr is a LinkedIn Chrome extension that returns contact details, best suited for individual reps who prospect profile by profile and want EUR billing.
Kaspr's pricing page lists Starter at EUR 45 or 59 and Business at EUR 79 or 99 per user, without labelling which figure is monthly. The credit rows read per month or per year, which suggests the lower price is annual, but that is our inference. Free includes 5 phone credits a month, Starter 100 and Business 200. Extra phone credits are sold in packs; by our reading of the page they run from EUR 0.35 down to EUR 0.20 per credit as volume rises, though the price cells were laid out confusingly.
Every plan is labelled GDPR and CCPA aligned, and the page does not mention Italy. Because Kaspr works from LinkedIn profiles, a returned Italian mobile is often a personal number of a named professional. Italy's telemarketing code treats freelancers and sole proprietors like individuals, so ask how each number was sourced before it enters a calling list.
Pros
- EUR pricing and a free plan with 5 phone credits per month
- Fits solo prospecting from LinkedIn profiles
- Published add-on phone credit packs
Cons
- 100 to 200 phone credits a month is thin for daily dialing
- No Italy statement; personal-mobile exposure is higher
Best for: Individual reps on a budget who work from LinkedIn profiles.
Pricing: Free (5 phone credits/mo). Starter EUR 45 or 59 per user, Business EUR 79 or 99 per user. Enterprise custom.
Read the full Kaspr review.
5. Lusha
Lusha is a self-serve lookup tool best suited for reps who want a number from a LinkedIn profile in a few clicks and can live with USD billing.
Lusha's pricing page is in USD. A revealed phone number costs 5 credits while a verified email costs 1, so Starter's 400 monthly credits stretch to about 80 numbers and Free's 40 credits to 8. The page lists Starter at USD 49.90 on monthly billing and USD 37.45 per month on annual billing, with Professional at USD 69.90 and Premium at USD 399.90 monthly.
The page has no GDPR statement and links out to a privacy policy. For Italy, treat a returned mobile as unverified until a sample shows how many connect and who answers, and ask where the number came from, because the source is what you need to answer a data subject or the Garante.
Pros
- Public pricing and a free plan
- Fast ad hoc lookups
- Credit model that is easy to forecast
Cons
- USD-only pricing and 5 credits per phone reveal
- No GDPR or Italy statement on the pricing page
Best for: Solo reps and small teams doing light Italian lookups.
Pricing: Free (40 credits/mo). Starter USD 49.90/mo, Professional USD 69.90/mo, Premium USD 399.90/mo on monthly billing; annual billing is cheaper.
Read the full Lusha review.
Side-by-Side Comparison
| Tool | Italian coverage angle | RPO / do-not-call | Compliance notes | Pricing |
|---|---|---|---|---|
| SyncGTM | Waterfall across 50+ providers to fill gaps one source leaves | No built-in RPO scrub that we can point to; you run the check | You document the basis and the Art. 14 notice | Free tier; see pricing page |
| Cognism | Phone-verified mobiles, Europe-first (vendor claim) | Italy missing from the do-not-call list on its compliance page | Legitimate-interest basis stated; notification within GDPR timeframes | Quote-based |
| Apollo.io | Broad self-serve database; Italian depth untested by us | Not stated on pricing page | Pricing page shows a GDPR Compliant label only | Free tier; check current pricing |
| Kaspr | LinkedIn-extension contact finder | Not stated on pricing page | Plans described as GDPR and CCPA aligned | Free; Starter EUR 45 or 59, Business EUR 79 or 99 per user |
| Lusha | Quick lookups, Italian depth untested by us | Not stated on pricing page | Pricing page has no GDPR statement | Free; USD 49.90/mo and up |
Prices and statements come from each vendor's own pages as we read them in October 2026 and change often, so confirm before buying. We did not run a hands-on test of Italian mobile hit rates for this guide. Coverage notes are vendor claims or page contents, not our measurements. None of the three competing roundups we read for this guide mentioned Italy at all.
Cost per Number: Our Arithmetic
Published credit rules allow a best-case estimate. These are our calculations from vendor pages, assuming every credit goes to phones and every lookup succeeds, so real cost is higher.
- Lusha Starter: 400 credits at 5 per phone gives 80 numbers, about USD 0.62 each on USD 49.90 monthly billing and about USD 0.47 on the USD 37.45 annual rate.
- Kaspr Starter: 100 phone credits for EUR 45 or 59 is EUR 0.45 to 0.59 each if one credit equals one number.
- Apollo: the page does not state credits per phone, so we cannot compute a figure.
- Cognism: no public price, so ask for cost per revealed mobile in your quote.
Divide the plan price by numbers that connected and that you may lawfully call. That figure, not the sticker, is your cost per usable number.
How to Test an Italian Phone Database
Pull 300 Italian contacts from your real ICP, mixing Milan and Rome companies with northern manufacturing and southern SMEs, and run the same list through each trial.
- Count results by type: +39 3xx mobile, +39 0x landline, toll-free line, switchboard
- Flag sole traders and freelancers, who the 2024 code treats as individuals
- Run the sample through the RPO and record how many numbers are enrolled
- Ask for the source of a sample of numbers, which you need for your notice and for access requests
- Dial 50 only inside the permitted hours and where you can justify it, and log connect rate and wrong-person rate
Keep a short note per segment on your basis for calling. If the Garante asks, that note and the vendor's source answer are your record.
How to Choose
If your reps dial all day and budget allows, test Cognism against a cheaper tool on the same sample and get its RPO handling in writing. See our Cognism alternatives for the wider field. Solo reps on LinkedIn can compare Kaspr and Lusha, and our Lusha alternatives list covers more options.
If one vendor keeps missing your Italian contacts, a waterfall such as SyncGTM fills the gaps. For neighbouring markets, see our French phone number database guide and the German phone number database guide. For cold email in Italy, our email database Italy guide covers article 130 and why PEC addresses are off limits.
